final project chap 18 – american girl brands
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final project chap 18 – american girl brands
Subject: Consumer BehaviorFINAL PROJECTCHAP 18 - AMERICAN GIRL BRANDSInstructor: Minh Tien DINH, Ph.DClass: DH431BC03Group: 05https://khothuvien.cori! final project chap 18 – american girl brands !2TABLE OF CONTENTSOverview....................................................................Summary of main points......................................................1.1Background of American Girl Brands..................1.2The story of the American Girl Brands.................1.3The American G final project chap 18 – american girl brands irls Collection.........................1.4The strategy of the American Girl Brands............J1.5Some success of American Girl Brands...............final project chap 18 – american girl brands
...Basic theories related to the case..........................................2.1The Wheel of Consumer Analysis: Pricing Strategy Issues....2.2ConcepSubject: Consumer BehaviorFINAL PROJECTCHAP 18 - AMERICAN GIRL BRANDSInstructor: Minh Tien DINH, Ph.DClass: DH431BC03Group: 05https://khothuvien.cori! final project chap 18 – american girl brands ..................................................Question 3..................................................................Question 4..................................................................Conclusion..................................................................Question and Answer... final project chap 18 – american girl brands ......................................................References..................................................................3OverviewAmerican Gifinal project chap 18 – american girl brands
rl Brands, which is a wholly owned subsidiary of the world’s leading toy company- Mattel Inc., was originally the Pleasant Company before being purchaSubject: Consumer BehaviorFINAL PROJECTCHAP 18 - AMERICAN GIRL BRANDSInstructor: Minh Tien DINH, Ph.DClass: DH431BC03Group: 05https://khothuvien.cori! final project chap 18 – american girl brands y-owned stores in Chicago, New York, Los Angeles, Atlanta, Dallas, Boston, and Minneapolis. Among these product lines, the most prominent is a line of historical dolls pertained to plucky heroines such as Samantha Parkington or Addy Walker. Such dolls were the darlings of 7- to 12-year-olds and each final project chap 18 – american girl brands represents an era of American history as well as deals with real world problems. For the pricing strategy, American Girl Brands set relatively high pfinal project chap 18 – american girl brands
rice for each doll and its accessories compared to others sold in the mass market because of its educational values about American historical figures Subject: Consumer BehaviorFINAL PROJECTCHAP 18 - AMERICAN GIRL BRANDSInstructor: Minh Tien DINH, Ph.DClass: DH431BC03Group: 05https://khothuvien.cori! final project chap 18 – american girl brands ed to this case with aim to answer main questions. As a result, our group draw salutary lessons in some important relationships among consumer affect, cognition, behavior, and the environment as they relate to the price variable of the marketing mix. These lessons can aid marketers in devising effec final project chap 18 – american girl brands tive pricing strategy for each consumer segment.Summary of main points1.1Background of American Girl Brands■^American GirlAmerican Girl Brands is a whfinal project chap 18 – american girl brands
olly owned subsidiary' of Mattel Inc., the world's leading toy company. Before being purchased by Mattel in 1998, it had been the Pleasant Company whiSubject: Consumer BehaviorFINAL PROJECTCHAP 18 - AMERICAN GIRL BRANDSInstructor: Minh Tien DINH, Ph.DClass: DH431BC03Group: 05https://khothuvien.cori! final project chap 18 – american girl brands rl, Inc.4Its product line in 2008 included 9 different character dolls. Their products are sold by two main channels including online and through stores in Chicago, New York, Los Angeles, Atlanta, Dallas, Boston and Minneapolis. Today, there are currently 18 American Girl stores in US, two in Canada final project chap 18 – american girl brands and two in United Arab Emirates.❖ Company Perspectives:Subject: Consumer BehaviorFINAL PROJECTCHAP 18 - AMERICAN GIRL BRANDSInstructor: Minh Tien DINH, Ph.DClass: DH431BC03Group: 05https://khothuvien.cori!Subject: Consumer BehaviorFINAL PROJECTCHAP 18 - AMERICAN GIRL BRANDSInstructor: Minh Tien DINH, Ph.DClass: DH431BC03Group: 05https://khothuvien.cori!Gọi ngay
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