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MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN

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Nội dung chi tiết: MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN

MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN

NATIONAL ECONOMICS UNIVERSITYFACULTY OF BUSINESS MANAGEMENT ............-333......MARKETING MANAGEMENTDevelop a brief marketing plan for BAEMINGROUP:

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91195EMQI 61Vù Dũng Lân11192706ẼMỌỈ 61nDflngThncnrgMTnhttl95585—EMỌI 61Dương Đức Tủn 211195610EMQI61Nguyen Hoài NgọcHT95794EMỌI61Lương Đinh Tùng111956 MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN

19EMQĨ 61Lecture: Nguyen Huu Dang KhoaHa Noi, November 2021TABLE OF CONTENTSA.EXECUTIVE SUMMARY.......................................................

MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN

..2I.Overview...................................................................2II.INTRODUCTION......................................................

NATIONAL ECONOMICS UNIVERSITYFACULTY OF BUSINESS MANAGEMENT ............-333......MARKETING MANAGEMENTDevelop a brief marketing plan for BAEMINGROUP:

MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN .............3V.Vision...................................................................3VI.Executive Summary:.......................................

................3B.SITUATION ANALYSIS........................................................41.Macro environment - PESTEL............................ MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN

...................42.Industry environment and competitors.....................................62.3 Marketing Resources:..............................

MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN

.....................104.Threat and opportunities................................................135.Objective and Issues.............................

NATIONAL ECONOMICS UNIVERSITYFACULTY OF BUSINESS MANAGEMENT ............-333......MARKETING MANAGEMENTDevelop a brief marketing plan for BAEMINGROUP:

MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN ..............................171.Market segmentation.....................................................172.Market Targeting .......................

............................. 20II.Marketing tool...........................................................231.Product............................. MARKETING MANAGEMENT develop a brief marketing plan for BAEMIN

....................................232.Price...................................................................25

NATIONAL ECONOMICS UNIVERSITYFACULTY OF BUSINESS MANAGEMENT ............-333......MARKETING MANAGEMENTDevelop a brief marketing plan for BAEMINGROUP:

NATIONAL ECONOMICS UNIVERSITYFACULTY OF BUSINESS MANAGEMENT ............-333......MARKETING MANAGEMENTDevelop a brief marketing plan for BAEMINGROUP:

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