Baker marketing book

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Nội dung chi tiết: Baker marketing book

Baker marketing book

FIFTH EDITIONTHE MARKETINGBOOKEDITED BYMICHAEL J. BAKERThis Page Intentionally Left BlankThe Marketing BookFifth EditionEdited byMICHAEL J. BAKERRju T

Baker marketing book TTERWORTH |g|E I N E M A N NOXFORD AMSTERDAM BOSTON LONDON NEW YORK PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYOButterworth-HeinemannAn imprin

t of Elsevier ScienceLinacre House, Jordan Hill, Oxford 0X2 8DP200 Wheeler Road, Burlington MA 01803First published 1987Reprinted 1987, 1990 (twice)Se Baker marketing book

Baker marketing book

FIFTH EDITIONTHE MARKETINGBOOKEDITED BYMICHAEL J. BAKERThis Page Intentionally Left BlankThe Marketing BookFifth EditionEdited byMICHAEL J. BAKERRju T

Baker marketing book of this publication may be reproduced in any material form (including photocopying or storing in any medium by electronic means and whether or not tr

ansiently or incidentally to some other use of this publication) Without the written permission of the copyright holder except in accordance with the Baker marketing book

provisions of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham C

Baker marketing book

ourt Road, London, England WIT 4LP. Applications for the copyright holder's written permission to reproduce any part of this publication should be add

FIFTH EDITIONTHE MARKETINGBOOKEDITED BYMICHAEL J. BAKERThis Page Intentionally Left BlankThe Marketing BookFifth EditionEdited byMICHAEL J. BAKERRju T

Baker marketing book f Congress Cataloguing in Publication DataA catalogue record for this book is available from the Library of CongressISBN 0 7506 5536 4

FIFTH EDITIONTHE MARKETINGBOOKEDITED BYMICHAEL J. BAKERThis Page Intentionally Left BlankThe Marketing BookFifth EditionEdited byMICHAEL J. BAKERRju T