Consumer behavior buiding marketing strategy 13e mothersbaugh 1

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Consumer behavior buiding marketing strategy 13e mothersbaugh 1

GrawH illEducationMothersbaugh Hawkins^Consumer BehaviorBuilding Marketing StrategyvThirteenth Edition>Consumer BehaviorBuilding Marketing StrategyTHI

Consumer behavior buiding marketing strategy 13e mothersbaugh 1 IRTEENTH EDITIONDavid L. MothersbaughUniversity of AlabamaDel I. HawkinsUniversity of OregonContributing AuthorsLinda L. MothersbaughIntegrated Soluti

ons, LLCGail TomCalifornia State University, SacramentoMe Graw Hill EducationMe Graw Hill EducationCONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY. THI Consumer behavior buiding marketing strategy 13e mothersbaugh 1

RTEENTH EDITIONPublished by McGraw I Illi Education. 2 Petin Plaza. New York. NY 10121. Copyright o 2016 by McGraw I (ill Education. All rights reserv

Consumer behavior buiding marketing strategy 13e mothersbaugh 1

ed. Printed in Hie United -Stales <>l America. Previous editions w 2013. 2010. and 2007. No part of this publication may be reproduced or distributed

GrawH illEducationMothersbaugh Hawkins^Consumer BehaviorBuilding Marketing StrategyvThirteenth Edition>Consumer BehaviorBuilding Marketing StrategyTHI

Consumer behavior buiding marketing strategy 13e mothersbaugh 1 t not limited to. in any network or other clccưonĩc storage or transmission, or broadcast for distance learning.Some ancillaries, including electronic

and (Vint components, may not lie available to customers outside the United Stales.This book is printed on acid-free paper.1 2 3-1 567890 DOW/DOW 109 Consumer behavior buiding marketing strategy 13e mothersbaugh 1

8765ISBN MX I 259 23254 1Mini) I 259 23254 9Senior Vice President. Products & Markets: Kart L StrandVice President. General Manager. Products & Market

Consumer behavior buiding marketing strategy 13e mothersbaugh 1

s: Michael RyanVice President. Content Design & Delivery: Kimberly Meriwether DavidManaging Director: .Swum (nruijntJookDirector: Michael Abiatsmeirll

GrawH illEducationMothersbaugh Hawkins^Consumer BehaviorBuilding Marketing StrategyvThirteenth Edition>Consumer BehaviorBuilding Marketing StrategyTHI