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Jim blythe essentials of marketing

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Jim blythe essentials of marketing

Prentice HallFINANCIAL TIMESPEARSONEducationWe work with leading authors to develop the strongest educational materials in marketing, bringing cutting

Jim blythe essentials of marketing g-edge thinking and best learning practice to a global market.Under a range of well-known imprints, including Financial Times Prentice Hall, we craft

high quality print and electronic publications which help readers to understand and apply their content, whether studying or at work.To find out more Jim blythe essentials of marketing

about the complete range of our publishing please visit US on the World Wide Web at: www.pearsoned.co.ukPrentice HalW1. Mad•

Jim blythe essentials of marketing

i • New Oélhi h » Pads . Mh-miJim BlytheUniversity of GlamorganEssentials ofMarketingThird Editionhttps://khothuvien.cori!Pearson Education LimitedEdi

Prentice HallFINANCIAL TIMESPEARSONEducationWe work with leading authors to develop the strongest educational materials in marketing, bringing cutting

Jim blythe essentials of marketing lished under the 1 inancial limes Pitman Publishing imprint 1998Second edition 2001Third edition 20115£ Financial Times Professional I imiied 1998£ Pe

arson Education limited 2001, 2005rhe right of Jim Blythe to be identified as author of this work has been asserted by him in accordance with the Copy Jim blythe essentials of marketing

right. Designs and Patents Act 1988.All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted i

Jim blythe essentials of marketing

n any form or by any means, electronic, mechanical, photocopying, recording Of otherwise, Without either the prior written permission of the publisher

Prentice HallFINANCIAL TIMESPEARSONEducationWe work with leading authors to develop the strongest educational materials in marketing, bringing cutting

Jim blythe essentials of marketing P.Al) trademarks used herein are the property of the® respective owners. Tile use of any trademark in this text does not vest in the author or publish

er any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or endorsement of this book by su Jim blythe essentials of marketing

ch owners.ISBN 0 273 69358 1British Library Cataloguing-in-Publication DataA catalogue record for this book is availabk- from the British LibraryLibra

Jim blythe essentials of marketing

ry of Congress Cataloging-in-Publication Data Blythe, Jim.

Prentice HallFINANCIAL TIMESPEARSONEducationWe work with leading authors to develop the strongest educational materials in marketing, bringing cutting

Prentice HallFINANCIAL TIMESPEARSONEducationWe work with leading authors to develop the strongest educational materials in marketing, bringing cutting

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