Luận văn thạc sĩ a critical discourse analysis of medicine products advertisements in new zealand
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ a critical discourse analysis of medicine products advertisements in new zealand
Luận văn thạc sĩ a critical discourse analysis of medicine products advertisements in new zealand
VIETNAM NATIONAL UNIVERSITY. HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STI DIES FACULTY OF POST-GRADl ATE STUDIES-----0O0----HOÀNG Tin MANA CRIT Luận văn thạc sĩ a critical discourse analysis of medicine products advertisements in new zealand TICAL DISCOURSE ANALYSIS OF MEDICINEPRODUCTS ADVERTISEMENTS IN NEW ZEALANDPĨTẤN TTCTT DIF.N NGỐN PT IF PĨĨÁN CÁC QUÁNG CÁO DƯỢC PHẨM ớ NEW ZEALANDM.A. MINOR PROGRAMME THESISField: English LinguisticsCode: 60.22(1.201HANOI-2014VIETNAM NATIONAL UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATION Luận văn thạc sĩ a critical discourse analysis of medicine products advertisements in new zealand AL STI DIES FACULTY OF POST-GRADUATE STUDIES ----------------------oOo-----HOÀNG Tin MANA CRITICAL DISCOURSE AN ALYSIS OF MEDICINEPRODUCTS ADVERIISEMELuận văn thạc sĩ a critical discourse analysis of medicine products advertisements in new zealand
NITS IN NEW ZEALANDPHÂN LÍCH D1EN NGÔN PHÊ PHÁN CÁC QUẢNG CÁO DƯỢC PĩtẨm ớ new ZEALANDM.A. MINOR PROGRAMME THESISField: English LinguisticsCode: 60.22VIETNAM NATIONAL UNIVERSITY. HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STI DIES FACULTY OF POST-GRADl ATE STUDIES-----0O0----HOÀNG Tin MANA CRIT Luận văn thạc sĩ a critical discourse analysis of medicine products advertisements in new zealand ICINE PRODI CTS ADVERTISEMENTS IN NEW ZEALAND” IS my own work. This study project report is conducted in partial fulfillment of the requứements for the degree of Master of Ans.Hanoi, 2014Hoàng Thị MậnACKNOWLEDGEMENTI would have never been able to finish my thesis without the guidanee of my superviso Luận văn thạc sĩ a critical discourse analysis of medicine products advertisements in new zealand r, help from friends and support from my family.Foremost, 1 would like to express my deeply sincere gratitude to my supervisor Dr. Nguyen Thi Thu Ha fLuận văn thạc sĩ a critical discourse analysis of medicine products advertisements in new zealand
or the continuous support of my thesis, for her enthusiasm, invaluably constructive criticism and friendly advice during the project work. Iler heartyVIETNAM NATIONAL UNIVERSITY. HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STI DIES FACULTY OF POST-GRADl ATE STUDIES-----0O0----HOÀNG Tin MANA CRIT Luận văn thạc sĩ a critical discourse analysis of medicine products advertisements in new zealand nks are also due to lecturers of the Faculty of Post-Graduate Studies for their knowledge and encouragement from that I have learned during 2 years of the course.My sincere thanks also go to my relative, who is living in New Zealand. Tran Thi Huven for helping me collect the sample data.I especially Luận văn thạc sĩ a critical discourse analysis of medicine products advertisements in new zealand thank all of my friends and my parents for all their love, support and encouragement which help me to finish one of important project works in my lifLuận văn thạc sĩ a critical discourse analysis of medicine products advertisements in new zealand
e.11ABSTRACTThis study investigated medicine products advertisements in New Zealand under the perspective of Critical Discourse Analysis. A qualitativVIETNAM NATIONAL UNIVERSITY. HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STI DIES FACULTY OF POST-GRADl ATE STUDIES-----0O0----HOÀNG Tin MANA CRIT Luận văn thạc sĩ a critical discourse analysis of medicine products advertisements in new zealand hidden behind linguistic features and strategies employed by medicine advertisers are the mam focus, rhe analysis is based on a combination framework of Fairclough and Systematic Function Grammar of Halliday. It demonstrates how ideologies of a “positive medicine product" arc produced and reproduce Luận văn thạc sĩ a critical discourse analysis of medicine products advertisements in new zealand d in medicine products advertisements. The findings indicated that advertisers used various strategies to influence and manipulate their customer’s peLuận văn thạc sĩ a critical discourse analysis of medicine products advertisements in new zealand
rception and behavior. Thus, language in medicine advertising discourse is a means for people in power (advertisers) to control and exercise power oveVIETNAM NATIONAL UNIVERSITY. HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STI DIES FACULTY OF POST-GRADl ATE STUDIES-----0O0----HOÀNG Tin MANA CRITVIETNAM NATIONAL UNIVERSITY. HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STI DIES FACULTY OF POST-GRADl ATE STUDIES-----0O0----HOÀNG Tin MANA CRITGọi ngay
Chat zalo
Facebook