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Luận văn thạc sĩ the use of conceptual metaphors in advertising slogans of nokia, samsung, apple, blackberry and sony ericsson cell phones

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Nội dung chi tiết: Luận văn thạc sĩ the use of conceptual metaphors in advertising slogans of nokia, samsung, apple, blackberry and sony ericsson cell phones

Luận văn thạc sĩ the use of conceptual metaphors in advertising slogans of nokia, samsung, apple, blackberry and sony ericsson cell phones

VIETNAM N ATIONAL INB ERSITY, HANOI I NB ERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST GRADUATE STUDIES *«*»**»**«*PHẠM THỊ HÃNGTHE US

Luận văn thạc sĩ the use of conceptual metaphors in advertising slogans of nokia, samsung, apple, blackberry and sony ericsson cell phones SE OF CONCEPTUAL METAPHORSIN ADVERTISING SLOGANS OF NOKIA, SAMSUNG, APPLE, BLACKBERRY AND SONY ERICSSON CELL PHONES(Hệc sữ dụng ân dụ ỷ niệm trong các

khau hiệu quáng cào cho điện thoại di dộng Nokia, Samsung, Apple, Blackberry và Sony Ericsson)THESIS SUMMARYM.A. THESIS(Minor Programme)Field: Englis Luận văn thạc sĩ the use of conceptual metaphors in advertising slogans of nokia, samsung, apple, blackberry and sony ericsson cell phones

h LinguisticsCode: 60 22 15Hanoi-2012VIETNAM NATIONAL UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STI DIES FACULTY OF POST GRADUATE ST

Luận văn thạc sĩ the use of conceptual metaphors in advertising slogans of nokia, samsung, apple, blackberry and sony ericsson cell phones

UDIES ***********PHẠM THỊ HÁNGTHE I SE OF CONCEPTUAL METAPHORSIN ADV ERTISING SLOGANS OF NOKIA. SAMSUNG, APPLE, BLACKBERRY AND SONY ERICSSON CELL PHON

VIETNAM N ATIONAL INB ERSITY, HANOI I NB ERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST GRADUATE STUDIES *«*»**»**«*PHẠM THỊ HÃNGTHE US

Luận văn thạc sĩ the use of conceptual metaphors in advertising slogans of nokia, samsung, apple, blackberry and sony ericsson cell phones . THESIS(Minor Programme)Field: English LinguisticsCode: 60 22 15Supervisor: Ngo Huu Hoang. P11D.Hanoi - 2012TABLE OF CONTENTS DECLARATION............

................................................iACKNOWLEDGEMEN IS ....................................................iiABSTRACT .................... Luận văn thạc sĩ the use of conceptual metaphors in advertising slogans of nokia, samsung, apple, blackberry and sony ericsson cell phones

.........................................iiiLIS I OF TABLES AND CHARTS ...........................................ivTABLE OF CONTENTS ................

Luận văn thạc sĩ the use of conceptual metaphors in advertising slogans of nokia, samsung, apple, blackberry and sony ericsson cell phones

...................................v.viCHAPTER I: INTRODUCTION ..............................................11.Rationale ............................

VIETNAM N ATIONAL INB ERSITY, HANOI I NB ERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST GRADUATE STUDIES *«*»**»**«*PHẠM THỊ HÃNGTHE US

Luận văn thạc sĩ the use of conceptual metaphors in advertising slogans of nokia, samsung, apple, blackberry and sony ericsson cell phones ....................34.Method of the study................................................35.Design of the study......................................

..........36.Previous studies...................................................4CHAPTER II: THEORETICAL BACKGROUND................................... Luận văn thạc sĩ the use of conceptual metaphors in advertising slogans of nokia, samsung, apple, blackberry and sony ericsson cell phones

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VIETNAM N ATIONAL INB ERSITY, HANOI I NB ERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST GRADUATE STUDIES *«*»**»**«*PHẠM THỊ HÃNGTHE US

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