Male representation in super bowl commercials
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Male representation in super bowl commercials
VIETNAM NATION AL UNIVERSITY, HA NOIUNIVERSITY OF LANGUAGES AND INTERNATIONAL STI DIESFACULTY OF POST-GRADUATE STI DIESVŨ THỊ PHƯƠNG QUỲNHMALE REPRESE Male representation in super bowl commercials ENTATION IN SUPER BOWL COMMERCIALS(Chán dung nam giói trong quàng cáo Super Bowl)NLA. MAJOR PROGRAMME THESISHANOI - 2020VIETNAM NATIONAL UNIVERSITY, IIA NOI UNIVERSITY OF LANGl AGES AM) INTERNATIONAL STUDIES FACULTY OF POST-GRADUATE STUDIESVŨ nil PHUONG QUỲNIIMALE REPRESENTATION IN SUPER BOWL COMMER Male representation in super bowl commercials CIALS(Chân dung nam giới trong quang cáo Super Bowl)M.A. MAJOR PROGRAMME THESISField: English LinguisticsCode: «220201.01Supervisor: Hoàng Thị Hạnh, PMale representation in super bowl commercials
hD.H ANOI-2020DECLARATIONI hereby certify the thesis entitled “Male representation in Super Bowl commercials” as my own work in the fulfillment of theVIETNAM NATION AL UNIVERSITY, HA NOIUNIVERSITY OF LANGUAGES AND INTERNATIONAL STI DIESFACULTY OF POST-GRADUATE STI DIESVŨ THỊ PHƯƠNG QUỲNHMALE REPRESE Male representation in super bowl commercials 0Vù Thị Phương Quỳnh1ACKNOWLEDGEMENTI would like to convey my heartfelt gratitude and utmost appreciation to my beloved supervisor. Dr. Hoang Uli Hanh. lor her concise guidance and invaluable advice from the beginning to the end of this research. Without her. this study would have been left unfinish Male representation in super bowl commercials ed. My deepest thanks also go to the I-acuity of Graduate Studies, ULIS. VNU. and Dr. Huynh Anh Tuan, who has gone to great lengths to make my study jMale representation in super bowl commercials
ourney feasible once again.Besides. I am extremely grateful to Ms. Hoang Phuong. MA, who has wholeheartedly assisted me during the process of doing thVIETNAM NATION AL UNIVERSITY, HA NOIUNIVERSITY OF LANGUAGES AND INTERNATIONAL STI DIESFACULTY OF POST-GRADUATE STI DIESVŨ THỊ PHƯƠNG QUỲNHMALE REPRESE Male representation in super bowl commercials RACTGender representation in advertising has been a thriving field of research in recent decades. However, since most research focus on the comparison between the two genders or the depiction of females, studies regarding male representation are few and far between. The aim of this research was to f Male representation in super bowl commercials ind out the contemporary depiction of men in commercials through both visual and linguistic means. The study found a continuation of the overrepresentMale representation in super bowl commercials
ation of men in advertisements in comparison with women. In addition, despite the recent transformation in societal male roles, the depiction of men iVIETNAM NATION AL UNIVERSITY, HA NOIUNIVERSITY OF LANGUAGES AND INTERNATIONAL STI DIESFACULTY OF POST-GRADUATE STI DIESVŨ THỊ PHƯƠNG QUỲNHMALE REPRESE Male representation in super bowl commercials dy can be helpful for the reinvention of masculinity in today's world, and sene as an appeal to society for more visible, creative effort to challenge traditional male stereotypes in advertising and media.iiiTABLE OF CONTENTSDECLARATION.............................................................iAC Male representation in super bowl commercials KNOWLEDGEMENT........................................................iiVIETNAM NATION AL UNIVERSITY, HA NOIUNIVERSITY OF LANGUAGES AND INTERNATIONAL STI DIESFACULTY OF POST-GRADUATE STI DIESVŨ THỊ PHƯƠNG QUỲNHMALE REPRESEVIETNAM NATION AL UNIVERSITY, HA NOIUNIVERSITY OF LANGUAGES AND INTERNATIONAL STI DIESFACULTY OF POST-GRADUATE STI DIESVŨ THỊ PHƯƠNG QUỲNHMALE REPRESEGọi ngay
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