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Overviews of digital marketing in banking system

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Loại tài liệu:     WORD
Số trang:         80 Trang
Tài liệu:           ✅  ĐÃ ĐƯỢC PHÊ DUYỆT
 













Nội dung chi tiết: Overviews of digital marketing in banking system

Overviews of digital marketing in banking system

TABLE OF CONTENTLIST OF FIGURELIST OF TABLELIST OF ABBREVIATIONSACKNOWLEDGEMENTS.............................................................1CHAPTER

Overviews of digital marketing in banking system 1 : INTRODUCTION.....................................................21.1.Rationale.............................................................21.2.

Research objective....................................................31.3.Research question.....................................................31.4. Overviews of digital marketing in banking system

Research scope........................................................41.5.Research Methods......................................................41.5.

Overviews of digital marketing in banking system

1.The method of data collection.....................................41.5.2.Research process..................................................41.6 . Re

TABLE OF CONTENTLIST OF FIGURELIST OF TABLELIST OF ABBREVIATIONSACKNOWLEDGEMENTS.............................................................1CHAPTER

Overviews of digital marketing in banking system .............................................62.1.Digital Marketing.....................................................62.2.Digital Marketing in bank

ing operations...............................72.3.Digital Marketing activities in Commercial bank.......................82.3.1.Differences between Tra Overviews of digital marketing in banking system

ditional Marketing and Digital Marketing inCommercial bank..........................................................82.3.2.Introduction of Digital Mar

Overviews of digital marketing in banking system

keting activities in commercial banks.102.3.3.Some international experiences on applying Digital Marketing.....12CHAPTER 3 : METHOLOGY................

TABLE OF CONTENTLIST OF FIGURELIST OF TABLELIST OF ABBREVIATIONSACKNOWLEDGEMENTS.............................................................1CHAPTER

Overviews of digital marketing in banking system ......................174.1: Introduction of Vietnam Prosperrity Join-Stock Commercial Bank....174.1.1History of Vietnam Prosperity Join-Stock Commerc

ial Bank.......174.1.2VPBank’s emblem...................................................184.1.3Vision, Mission, Development Strategy and Core Value of Overviews of digital marketing in banking system

VPBank.194.1.4Organization chart of Vietnam Prosperity Join-Stock Bank..........204.2.Analysing Digital Marketing in Vietnam Prosperity Join-Stock co

Overviews of digital marketing in banking system

mmercial Bank...................................................214.2.1. Facts of Digital Marketing in Vietnam Prosperity Join-Stock commercial Bank..

TABLE OF CONTENTLIST OF FIGURELIST OF TABLELIST OF ABBREVIATIONSACKNOWLEDGEMENTS.............................................................1CHAPTER

Overviews of digital marketing in banking system nk..........................................261.The rapid development of internet in recent years...........272.The popularity of social networking an

d smart phones........293.The bank's demand for new form of marketing with many advantages.34 Overviews of digital marketing in banking system

TABLE OF CONTENTLIST OF FIGURELIST OF TABLELIST OF ABBREVIATIONSACKNOWLEDGEMENTS.............................................................1CHAPTER

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