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Theoretical background on marketing mix for consumer goods

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Nội dung chi tiết: Theoretical background on marketing mix for consumer goods

Theoretical background on marketing mix for consumer goods

ACKNOWLEDMENTSMy thesis could be impossible to be successfully accomplished without the valuable support of my supervisor, my directors, managers as w

Theoretical background on marketing mix for consumer goods well as my colleagues in Dong Anh pressure equipment j.s.c.First of all, I would like to express my special thanks to my thesis supervisor -Prof. Vu M

inh Due, for his patience, support as well as guidance while I was carrying out this research. Furthermore, he was also willing to give me a wide rang Theoretical background on marketing mix for consumer goods

e of intellectual advice and contributing comments which made a great contribution to help me achieve the best results.Next, I would like to express m

Theoretical background on marketing mix for consumer goods

y warm thanks to the committee members of my thesis trial defense because their guidance and assistance in reviewing and developing my research in ord

ACKNOWLEDMENTSMy thesis could be impossible to be successfully accomplished without the valuable support of my supervisor, my directors, managers as w

Theoretical background on marketing mix for consumer goods equipment j.s.c, who always spent his valuable time providing and sharing me with a great deal of useful information in relation to the current operat

ion of the company. At the same time, my colleagues were very enthusiastic and willing to help me anytime, and simultaneously motivate me throughout m Theoretical background on marketing mix for consumer goods

y study.Many thanks are also due to my best friends and my classmates at E-MBA15A for their warm friendship and supporting with many good memories. Fi

Theoretical background on marketing mix for consumer goods

nally, I would like to express my deepest gratitude to my family and my friends for their encouragement and support for my thesis.Thank you and wish y

ACKNOWLEDMENTSMy thesis could be impossible to be successfully accomplished without the valuable support of my supervisor, my directors, managers as w

Theoretical background on marketing mix for consumer goods ...............1CHAPTER 1: INTRODUCTION............................................31.1.Rationale...................................................31

.2.Research objectives.........................................41.3.Research Questions..........................................41.4.Research Methodol Theoretical background on marketing mix for consumer goods

ogy........................................51.4.1.Research Process........................................51.4.2.Secondary data collection............

Theoretical background on marketing mix for consumer goods

...................51.4.3.Primary data collection.................................51.4.4.Data analysis...........................................61.5.

ACKNOWLEDMENTSMy thesis could be impossible to be successfully accomplished without the valuable support of my supervisor, my directors, managers as w

Theoretical background on marketing mix for consumer goods ACKGROUND ON MARKETING MIX FORCONSUMER GOODS.....................................................82.1.Marketing and marketing mix for consumer product

s...........82.1.1.Marketing...............................................82.1.2.Marketing mix...........................................92.2.Element Theoretical background on marketing mix for consumer goods

s of marketing mix for consumer products............102.2.1.Product................................................102.2.2.Price......................

Theoretical background on marketing mix for consumer goods

............................162.2.3.Place..................................................212.2.4.Promotion..........................................

ACKNOWLEDMENTSMy thesis could be impossible to be successfully accomplished without the valuable support of my supervisor, my directors, managers as w

Theoretical background on marketing mix for consumer goods nviroment....................................28

ACKNOWLEDMENTSMy thesis could be impossible to be successfully accomplished without the valuable support of my supervisor, my directors, managers as w

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