ANALYSIS OF MARKETING STRATEGY OF SAMSUNG GALAXY s IN VIETNAM MARKET
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: ANALYSIS OF MARKETING STRATEGY OF SAMSUNG GALAXY s IN VIETNAM MARKET
ANALYSIS OF MARKETING STRATEGY OF SAMSUNG GALAXY s IN VIETNAM MARKET
TEACHER’S COMMENTSGroup 9:Tả Lê Ngọc Linh (Leader) - 2021008468Trần Thị Kim Ngân - 2021008488Võ Minh Thành - 2021008547Trần Khánh Minh - 1921000861Sec ANALYSIS OF MARKETING STRATEGY OF SAMSUNG GALAXY s IN VIETNAM MARKETction for teachers to write commentsRESULTPointTeacher's signatureIMAGE CATALOGlinage 1.1: Logo of Samsung GroupImage 1.2: Samsung Electronics Vietnam Factory Thai NguyenImage 1.3: Profits of Samsung factories in VietnamImage 1.4: Revenue of Samsung factories in VietnamImage 2.1: Viet Hung Bao Bi Lt ANALYSIS OF MARKETING STRATEGY OF SAMSUNG GALAXY s IN VIETNAM MARKETd one of Samsung's first and most well-known providers of carton packaging and paper pallets.Image 2.2: Cellphone StoreImage 2.1: the number of usersANALYSIS OF MARKETING STRATEGY OF SAMSUNG GALAXY s IN VIETNAM MARKET
of the top 15 countriesImage 3.1: The percentage between men and women who expect Samsung or IphoneImage: 3.2: Versions of Galaxy S21+ 5GImage 4.1: DiTEACHER’S COMMENTSGroup 9:Tả Lê Ngọc Linh (Leader) - 2021008468Trần Thị Kim Ngân - 2021008488Võ Minh Thành - 2021008547Trần Khánh Minh - 1921000861Sec ANALYSIS OF MARKETING STRATEGY OF SAMSUNG GALAXY s IN VIETNAM MARKET 360mobi Championship Season 2 - 2019Image 4.5 :On November 24. Mr. Choi Joo Ho. General Director of Samsung ỉ 'letnam. presented scholarships to studentsSUMMARYSmartphones gradually become inseparable objects for any individual. Among the brands in the market Samsung has had a leading position, ref ANALYSIS OF MARKETING STRATEGY OF SAMSUNG GALAXY s IN VIETNAM MARKETerring to the current high-priced market segment, it is impossible not to mention the Samsung Galaxy s series. Samsung officially launched the SamsungANALYSIS OF MARKETING STRATEGY OF SAMSUNG GALAXY s IN VIETNAM MARKET
Galaxy s series in March 2010. the first product in the “S” series. Since its launch, the Galaxy s has become one of the most powerful phones on the TEACHER’S COMMENTSGroup 9:Tả Lê Ngọc Linh (Leader) - 2021008468Trần Thị Kim Ngân - 2021008488Võ Minh Thành - 2021008547Trần Khánh Minh - 1921000861Sec ANALYSIS OF MARKETING STRATEGY OF SAMSUNG GALAXY s IN VIETNAM MARKETnovating and improving products to produce the most modern and innovative smartphone in every design of the product. To achieve the resounding success of Samsung, it is impossible not to mention the marketing activities of the business. Through the evaluation analysis combined with the theoretical b ANALYSIS OF MARKETING STRATEGY OF SAMSUNG GALAXY s IN VIETNAM MARKETases learned in the subject of Marketing Principles, the group learned about the micro and macro environment; STP strategy. Marketing Mix strategy hasANALYSIS OF MARKETING STRATEGY OF SAMSUNG GALAXY s IN VIETNAM MARKET
given measures and recommendations to overcome the existing weaknesses in the activities of this business.TABLE OF CONTENTS1OVERVIEW OF THE SAMSUNG GTEACHER’S COMMENTSGroup 9:Tả Lê Ngọc Linh (Leader) - 2021008468Trần Thị Kim Ngân - 2021008488Võ Minh Thành - 2021008547Trần Khánh Minh - 1921000861Sec ANALYSIS OF MARKETING STRATEGY OF SAMSUNG GALAXY s IN VIETNAM MARKETg Galaxy s.................52MARKETING ENVIRONMENT............................72.1.Microenvironment..............................72.2.Macroenvironment..............................93s - T - p STRATEGY..............................133.1.Segmentation.................................133.2.Targeting.... ANALYSIS OF MARKETING STRATEGY OF SAMSUNG GALAXY s IN VIETNAM MARKET................................153.3.Positioning..................................16TEACHER’S COMMENTSGroup 9:Tả Lê Ngọc Linh (Leader) - 2021008468Trần Thị Kim Ngân - 2021008488Võ Minh Thành - 2021008547Trần Khánh Minh - 1921000861SecTEACHER’S COMMENTSGroup 9:Tả Lê Ngọc Linh (Leader) - 2021008468Trần Thị Kim Ngân - 2021008488Võ Minh Thành - 2021008547Trần Khánh Minh - 1921000861SecGọi ngay
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