E-COMMERCE INDUSTRY IN VIETNAM 2018

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E-COMMERCE INDUSTRY IN VIETNAM 2018

E-COMMERCEINDUSTRYRESEARCH REPORTeYbnEU-VIETNAM BUSINESS NETWORKThis project is co-funded by the European Union* * ★ seYb nEU-VIETNAM BUSINESS NETWORK

E-COMMERCE INDUSTRY IN VIETNAM 2018KUSEFUL CONTACTSMORE INFORMATIONEU-Vietnam Business Network (EVBN) 15th Floor, 5BTon Due Thang, District 1 Ho Chi Minh City, Vietnam T:+84 (0)28 38239

515 www.evbn.orgeVbn•• er'MM »1The Landmark, 15th floor. 58 Ion Due I hang Si, District 1, Ho Chi Minh City, Vietnamlet » 84 (0)28 3823 95151 ax 184 ( E-COMMERCE INDUSTRY IN VIETNAM 2018

0)28 3823 9514 A-WA'.e'.'bn.orgGeneral Statistics Office of Vietnam:httpy/www.QSQ.QOv.vnVietnam Customs Statistics:httpy/www.customs.qov.vn/Vietnam Tr

E-COMMERCE INDUSTRY IN VIETNAM 2018

ade Promotion Agency (Vietrade):en.vieudde.gov.vnWorld Bank Vietnam:httpZAvww.worldbank.oro/en/country/vletnamThis puUlCdlioii was produced with the a

E-COMMERCEINDUSTRYRESEARCH REPORTeYbnEU-VIETNAM BUSINESS NETWORKThis project is co-funded by the European Union* * ★ seYb nEU-VIETNAM BUSINESS NETWORK

E-COMMERCE INDUSTRY IN VIETNAM 2018the European Union.EVBN • E-commerce industry in Vietnam 2CONTENTSContents3List of AbbreviationsACurrency Exchange4List of Figures5Executive Summary6C

hapter 3: Competitive LandscapeI dominance of social media28B2C E commerce landscape29 E-COMMERCE INDUSTRY IN VIETNAM 2018

E-COMMERCEINDUSTRYRESEARCH REPORTeYbnEU-VIETNAM BUSINESS NETWORKThis project is co-funded by the European Union* * ★ seYb nEU-VIETNAM BUSINESS NETWORK