Measurement of service quality in commer
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Measurement of service quality in commer
Measurement of service quality in commer
Measurement of Service QualityInCommercial Bank of EthiopiaResearch ReportPresented to:Addis Ababa UniversitySchool of commerceIn partial fulfillment Measurement of service quality in commer of the requirements for theMASTERS of ART Degree IN MARKETING MANAGMENT____By_______ELIAS KASSAAdvisor: Ms. Namreta Verma(PHd)409091AbstractsBanks are in the process of moving into a more competitive financial atmosphere, with a wide variety of financial products /services. For this, no bank can of Measurement of service quality in commer fer all products and be the besưleading bank for all customers. Hence, they are forced to develop a differentiated strategy in order to find a new basMeasurement of service quality in commer
is for competition. There are a number of ways in which distinctive positions can be developed and maintained. A key way to building a strong competitMeasurement of Service QualityInCommercial Bank of EthiopiaResearch ReportPresented to:Addis Ababa UniversitySchool of commerceIn partial fulfillment Measurement of service quality in commer buted in large measure to the superior quality of services that commercial banks have been able to provide. A review of literature was conducted to find out the relationship among service quality dimension and customer satisfaction and a review confirm the same thing. In this context, the main focus Measurement of service quality in commer of this study was to assess the customer satisfaction level as related to service quality of Commercial Bank of Ethiopia. This research was conductedMeasurement of service quality in commer
in the Commercial Bank of Ethiopia’s service focusing on Addis Ababa due to the research limitation which was related to Its time, resources and otheMeasurement of Service QualityInCommercial Bank of EthiopiaResearch ReportPresented to:Addis Ababa UniversitySchool of commerceIn partial fulfillment Measurement of service quality in commer s. A total a number of 384 questioners were distributed and data was collected from the total retrieved 267 respondents which is both from credit and deposit customers located in the credit process unit of the head office and four branches under each district, respectively.From the data collected an Measurement of service quality in commer d result of the analysis, the study concluded that a borrower does give the same weight for the service quality of reliable, responsiveness, assuranceMeasurement of service quality in commer
and empathy service quality dimension than depositors. Considering the others hypothesis test confirm that all the service quality attributes are posMeasurement of Service QualityInCommercial Bank of EthiopiaResearch ReportPresented to:Addis Ababa UniversitySchool of commerceIn partial fulfillment Measurement of service quality in commer ity reveals the least positive correlation with customer satisfaction. Therefore, the bank should realize a competent advantage by emphasizing assurance on service quality along others dimensions. Hence, the bank should handle their customer in a professional and competent manner. For this, the2bank Measurement of service quality in commer is advised to give emphasis on the employees training program. Lastly, several issue associated with the limitation inherent in this study, requiresMeasurement of service quality in commer
further research consideration by concentrate on large sample and all branches of the bank across the country.3ACKNOWLEDEMENTSA research report requirMeasurement of Service QualityInCommercial Bank of EthiopiaResearch ReportPresented to:Addis Ababa UniversitySchool of commerceIn partial fulfillment Measurement of service quality in commer ny others, including family, work colleagues, university personnel, friends and associates. Therefore. I would like to acknowledge the following persons for their sacrifice, contribution, support, and encouragement.First, thank you to my advisor Ms. Namerta Vwerma (PhD) for her guidance and assistan Measurement of service quality in commer ce. Secondly, thank you to my friends and family for their endless patience, support and encouragement. Thirdly, thanks you to Ato Mulugeta G/Medhin fMeasurement of service quality in commer
or assisting in drawing several articles of reference. The Liberians requires a special mention.Finally, the staff of CBE especially the four branchesMeasurement of Service QualityInCommercial Bank of EthiopiaResearch ReportPresented to:Addis Ababa UniversitySchool of commerceIn partial fulfillment Measurement of service quality in commer Kassa Badebo declare that this research report is the product of my work as a Master of Marketing Management student of the School of Commerce, Addis Ababa University. Where other sources, both academic and non-academic have been consulted, these are acknowledged in line with the Addis Ababa Univer Measurement of service quality in commer sity, School of commerce referencing requirements.Signed:____Elias KassaSigned:____________________Advisor: Ms. Namreta Verma(PHd)Dated:Dated:Measurement of Service QualityInCommercial Bank of EthiopiaResearch ReportPresented to:Addis Ababa UniversitySchool of commerceIn partial fulfillment Measurement of Service QualityInCommercial Bank of EthiopiaResearch ReportPresented to:Addis Ababa UniversitySchool of commerceIn partial fulfillmentGọi ngay
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