Factors affecting customer intention to use online food delivery (OFD) services in ho chi minh city 2022
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Factors affecting customer intention to use online food delivery (OFD) services in ho chi minh city 2022
Factors affecting customer intention to use online food delivery (OFD) services in ho chi minh city 2022
íisậ—I STATE BANK OF VIETNAM THE MINISTRY OF EDUCATION AND TRAININGIIOCHIMINH UNIVERSITY OF BANKING--(4ŨR)--VO THI KIM NGANSTI DENT CODE: 030805170155 Factors affecting customer intention to use online food delivery (OFD) services in ho chi minh city 20225FACTORS AFFECTING CUSTOMER INTENTION TO USEONLINE FOOD DELB TRY (OFD) SERVICES IN HO CHI MINH CITYGRADUATION THESISMAJOR: BUSINESS ADMINISTRATIONCODE: 7340101SUPERVISOR: TRAN VAN DAT, Ph.DHo Chi Minh city, 2022vo THI KIM NGANSTUDENT CODE: 030805170155FACTORS AFFECTING CUSTOMER INTENTION TO USEONLIN Factors affecting customer intention to use online food delivery (OFD) services in ho chi minh city 2022E FOOD DELIVERY (OFD) SERVICES IN HO CHI MINH CITYGRADl ATION THESISMAJOR: BUSINESS ADMINISTRATIONCODE: 7340101SUPERVISOR: TRAN VAN DAT, PI1.DCOMMENTSFactors affecting customer intention to use online food delivery (OFD) services in ho chi minh city 2022
OF THESIS SUPERVISORComment content:Hu Chi Minh City. 4th June. 2022CONFIRMATION OF SUPERVISORDi . TRAN VAN DATIABSTRACT—-GSkfiiO---With the cutting-íisậ—I STATE BANK OF VIETNAM THE MINISTRY OF EDUCATION AND TRAININGIIOCHIMINH UNIVERSITY OF BANKING--(4ŨR)--VO THI KIM NGANSTI DENT CODE: 030805170155 Factors affecting customer intention to use online food delivery (OFD) services in ho chi minh city 2022fecting Customer Intention to use OFD sen ices in HCMC during the COVID-19 outbreak period. Along with theoretical basis and references to previous studies, a proposed research model comprising of 5 variables is built based on Technology Acceptance Model (TAM). By conducting qualitative research and Factors affecting customer intention to use online food delivery (OFD) services in ho chi minh city 2022 quantitative research with 200 obsen ed samples, the results of Cronbach's Alpha analysis and Exploratory Factor Analysis (EFA) reveal that the scaleFactors affecting customer intention to use online food delivery (OFD) services in ho chi minh city 2022
used in this study is appropriate. The outcome showed that all 5 factors affect OFD usage intention with the level of influence ranked in order, inclíisậ—I STATE BANK OF VIETNAM THE MINISTRY OF EDUCATION AND TRAININGIIOCHIMINH UNIVERSITY OF BANKING--(4ŨR)--VO THI KIM NGANSTI DENT CODE: 030805170155 Factors affecting customer intention to use online food delivery (OFD) services in ho chi minh city 2022implications are provided to help OFD enteqirises to expand customer base and improve app experience.Keywords: Online Food Delivery (OFD) services: Customer intention: Technology Acceptance Model (TAM).liDECLARATION OF AUTHENTIC TTY—The author hereby declares that the thesis with the title: “Factors Factors affecting customer intention to use online food delivery (OFD) services in ho chi minh city 2022 Affecting Customer Intention To Use Online Food Delivery' (OFD) Sen ices In Ho Chi Minh City” is the author's own research work. The thesis is conducFactors affecting customer intention to use online food delivery (OFD) services in ho chi minh city 2022
ted based on the application of specialized knowledge achieved from BƯH University and the guidance of Doctor Tran Van Dat. The research results are gíisậ—I STATE BANK OF VIETNAM THE MINISTRY OF EDUCATION AND TRAININGIIOCHIMINH UNIVERSITY OF BANKING--(4ŨR)--VO THI KIM NGANSTI DENT CODE: 030805170155 Factors affecting customer intention to use online food delivery (OFD) services in ho chi minh city 2022dix. The author assumes all responsibility for any issues related to this thesis.Ho Chi Minh City, 4th June, 2022Student.íisậ—I STATE BANK OF VIETNAM THE MINISTRY OF EDUCATION AND TRAININGIIOCHIMINH UNIVERSITY OF BANKING--(4ŨR)--VO THI KIM NGANSTI DENT CODE: 030805170155Gọi ngay
Chat zalo
Facebook