Factors influencing consumer purchase intention a study private labels in ho chi minh city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Factors influencing consumer purchase intention a study private labels in ho chi minh city
Factors influencing consumer purchase intention a study private labels in ho chi minh city
UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNGUYEN THI KIEU CHIFACTORS INFLUENCING CONSUMER PURCHASE INTENTION: A STUDY P Factors influencing consumer purchase intention a study private labels in ho chi minh cityPRIVATE LABEL IN HO CHI MINH CITYMASTER OF BUSINESS (Honours)SUPERVISOR: Dr.vo THI NGOCTHUYTABLE OF CONTENTSTable of ContentsABSTRACT..........................................................................1Chapter 1: INTRODUCTION...........................................................21.1Resear Factors influencing consumer purchase intention a study private labels in ho chi minh citych background........................................................21.2Management problem.........................................................31Factors influencing consumer purchase intention a study private labels in ho chi minh city
.3Research problem...........................................................41.4Research objectives..................................................UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNGUYEN THI KIEU CHIFACTORS INFLUENCING CONSUMER PURCHASE INTENTION: A STUDY P Factors influencing consumer purchase intention a study private labels in ho chi minh city..............51.7Research structure.........................................................6Chapter 2: LITERATURE REVIEW, HYPOTHESES AND RESEARCH MODEL.......................72.1Introduction...............................................................72.2Literature review........................ Factors influencing consumer purchase intention a study private labels in ho chi minh city..................................72.2.1The concept, of brand..................................................72.2.2The concept of private label.....Factors influencing consumer purchase intention a study private labels in ho chi minh city
......................................82.2.3The differences between private labels and national brands............102.2.4The concept of consumer purchUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNGUYEN THI KIEU CHIFACTORS INFLUENCING CONSUMER PURCHASE INTENTION: A STUDY P Factors influencing consumer purchase intention a study private labels in ho chi minh cityearch related IQ private label context.........132.3.2Perceived quality and consumer purchase intention.....................162.3.3Perceived risk, perceived quality and consumer purchase intention.....182.3.4Familiarity, perceived quality andconsumer purchase intention........222.3.5Store image, per Factors influencing consumer purchase intention a study private labels in ho chi minh cityceived quality and consumer purchase intention........242.4Research model............................................................272.5Conclusion..Factors influencing consumer purchase intention a study private labels in ho chi minh city
..............................................................28iii I I’ .1 g eChapter 3: RESEARCH METHODOLOGY.......................................2UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNGUYEN THI KIEU CHIFACTORS INFLUENCING CONSUMER PURCHASE INTENTION: A STUDY PUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNGUYEN THI KIEU CHIFACTORS INFLUENCING CONSUMER PURCHASE INTENTION: A STUDY PGọi ngay
Chat zalo
Facebook