IKEA investment business plan

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IKEA investment business plan

p J Ấ.j '] 2 022TABLE OF CONTENTS1EXCUTĨVE SUMMARY......................................................32COMPANY DESCRIPTION.........................

IKEA investment business plan ...........................52.1Founder & Board....................................................52.2Product and Service.............................

...................82.3Long-term aim of the business.....................................103MARKET ANALYSIS........................................... IKEA investment business plan

...........143.1Targeted market analysis and valuation............................143.2Market outlook in Vietnam......................................

IKEA investment business plan

...143.3Market trends in Vietnam..........................................173.4Profile of competitors............................................183.5

p J Ấ.j '] 2 022TABLE OF CONTENTS1EXCUTĨVE SUMMARY......................................................32COMPANY DESCRIPTION.........................

IKEA investment business plan ations & Targeting.........................................194.2Differentiation and positioning...................................204.3Value propositi

on.................................................204.4Marketing mix.....................................................215RESEARCH AND DEVELOPMENT. IKEA investment business plan

............................................245.1TKF.A and the Ansoff Matrix.......................................245.2Product research and developme

IKEA investment business plan

nt..................................256STAFFING AND OPERATIONS..............................................336.1Management (including Board) Organisa

p J Ấ.j '] 2 022TABLE OF CONTENTS1EXCUTĨVE SUMMARY......................................................32COMPANY DESCRIPTION.........................

IKEA investment business plan ......................346.3Operations........................................................417FINANCIAL PLAN........................................

...............438SALES PIPELINE.......................................................468.1Prospecting customers' data collection.................... IKEA investment business plan

........471 _flKEA]8.2Customers qualification...............................................478.3Sales call, proposal and negotiation.................

IKEA investment business plan

.................478.4Close deal............................................................478.5Post purchase........................................

p J Ấ.j '] 2 022TABLE OF CONTENTS1EXCUTĨVE SUMMARY......................................................32COMPANY DESCRIPTION.........................