SERVICES MARKETING TOPIC ANALYSIS OF MARKETING STRATEGY 7ps OF PHUC LONG COFFEE TEA BRAND
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: SERVICES MARKETING TOPIC ANALYSIS OF MARKETING STRATEGY 7ps OF PHUC LONG COFFEE TEA BRAND
SERVICES MARKETING TOPIC ANALYSIS OF MARKETING STRATEGY 7ps OF PHUC LONG COFFEE TEA BRAND
THE MINISTRY OF FINANCEUNIVERSITY OF FINANCE - MARKETINGoOo-SERVICES MARKETINGTOPIC: ANALYSIS OF -MARKETING STRATEGY 7Ps OFPIIUC LONG COFFEE & TEA BRA SERVICES MARKETING TOPIC ANALYSIS OF MARKETING STRATEGY 7ps OF PHUC LONG COFFEE TEA BRANDANDCourse Code: 2021702052704Group 7Nguyen Thị Kiểu Diễm Nguyền Thị Kiều Diềm Trương Thi Tố My Phan Thị Anh Thư Hoàng Ngọc Hài Yen-1921005387-1921005388-1921005533-1921005683-1921005805Majors: MARKETINGSpecialized: MARKETING MANAGEMENTHo Chi Minh City. 2021Table of contentsI.Introduction............ SERVICES MARKETING TOPIC ANALYSIS OF MARKETING STRATEGY 7ps OF PHUC LONG COFFEE TEA BRAND...................................................1I.1. Reasons for choosing the topic........................................................11.2.ReSERVICES MARKETING TOPIC ANALYSIS OF MARKETING STRATEGY 7ps OF PHUC LONG COFFEE TEA BRAND
search objective...................................................................11.3.Introduce about Phuc Long Coffee &Tea ........................THE MINISTRY OF FINANCEUNIVERSITY OF FINANCE - MARKETINGoOo-SERVICES MARKETINGTOPIC: ANALYSIS OF -MARKETING STRATEGY 7Ps OFPIIUC LONG COFFEE & TEA BRA SERVICES MARKETING TOPIC ANALYSIS OF MARKETING STRATEGY 7ps OF PHUC LONG COFFEE TEA BRAND.............................................21.3.3.Mission.........................................................................21.3.4.Core values.....................................................................21.3.5.Areas of operation........................................................ SERVICES MARKETING TOPIC ANALYSIS OF MARKETING STRATEGY 7ps OF PHUC LONG COFFEE TEA BRAND......2II.Market & Competitors Analysis..........................................................22.1.Market Analysis.................................SERVICES MARKETING TOPIC ANALYSIS OF MARKETING STRATEGY 7ps OF PHUC LONG COFFEE TEA BRAND
.....................................32.1.1Marketshare......................................................................32.1.2Operation status of THE MINISTRY OF FINANCEUNIVERSITY OF FINANCE - MARKETINGoOo-SERVICES MARKETINGTOPIC: ANALYSIS OF -MARKETING STRATEGY 7Ps OFPIIUC LONG COFFEE & TEA BRA SERVICES MARKETING TOPIC ANALYSIS OF MARKETING STRATEGY 7ps OF PHUC LONG COFFEE TEA BRAND.52.2.1 Direct competitors................................................................52.2.2.Indirect competitors.............................................................5III.Target customers analysis & Positioning Strategy.......................................53.1.Segmentation............. SERVICES MARKETING TOPIC ANALYSIS OF MARKETING STRATEGY 7ps OF PHUC LONG COFFEE TEA BRAND...........................................................63.2.Targeting...........................................................................63SERVICES MARKETING TOPIC ANALYSIS OF MARKETING STRATEGY 7ps OF PHUC LONG COFFEE TEA BRAND
.3.Positioning.........................................................................6IV.Analyzing the Marketing Mix (7Ps) Strategies...............THE MINISTRY OF FINANCEUNIVERSITY OF FINANCE - MARKETINGoOo-SERVICES MARKETINGTOPIC: ANALYSIS OF -MARKETING STRATEGY 7Ps OFPIIUC LONG COFFEE & TEA BRA SERVICES MARKETING TOPIC ANALYSIS OF MARKETING STRATEGY 7ps OF PHUC LONG COFFEE TEA BRAND.......................................................104.3.Distribution strategy .............................................................14THE MINISTRY OF FINANCEUNIVERSITY OF FINANCE - MARKETINGoOo-SERVICES MARKETINGTOPIC: ANALYSIS OF -MARKETING STRATEGY 7Ps OFPIIUC LONG COFFEE & TEA BRAGọi ngay
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