STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022
STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022
MINISTRY OF FINANCEUNIVERSITY OF FINANCE- MARKETINGFACT TTY OF MARKETING&&&INTEGRATED MARKETING COMMUNICATIONTOPIC:STAR KOMBUCHA INTEGRATED MARKETING STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022 COMMUNICATIONPLAN FOR THE FIRST 6 MONTHS OF 2022Supervisor: MS. Nguyen Thi Minh NgocMember’s nameStudent IDNguyen Thỉ Ngoc Trang1921005728Tran Quoc Tien1921005705Pham Nguyen 3Ạ- Hoa1921004404Duong Khac Huy1921005448Doan Minh Phuoc1921005608Luong Ngoc Hieu1921005429Ho Chi Minh. 2021Table of Contents STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 20221Executive summary........................................................J2The fermented tea market................................................13STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022
Star Kombucha target market:............................................24Goody group: SWOT analysis..............................................45CaMINISTRY OF FINANCEUNIVERSITY OF FINANCE- MARKETINGFACT TTY OF MARKETING&&&INTEGRATED MARKETING COMMUNICATIONTOPIC:STAR KOMBUCHA INTEGRATED MARKETING STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022dvertising campaign................................................66.2.Creative brief......................................................66.3.Major selling idea:.................................................86.4.Creating brand image:...............................................87Creative str STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022ategy: Implementation and evaluation........................87.1.Print advertising:..................................................87.2.Online adverSTAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022
tising:................................................108Media planning, strategy and tactic....................................118.1.Press releases:MINISTRY OF FINANCEUNIVERSITY OF FINANCE- MARKETINGFACT TTY OF MARKETING&&&INTEGRATED MARKETING COMMUNICATIONTOPIC:STAR KOMBUCHA INTEGRATED MARKETING STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022port media:.....................................148.4.Influencer marketing:..............................................168.5.Digital marketing and socialmedia:................................198.6.Direct Marketing:..................................................258.7.Target market coverage:..... STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022.......................................269Sales promotion:.......................................................279.1.Consumer-oriented..............STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022
....................................289.2.Trade-oriented.....................................................29MINISTRY OF FINANCEUNIVERSITY OF FINANCE- MARKETINGFACT TTY OF MARKETING&&&INTEGRATED MARKETING COMMUNICATIONTOPIC:STAR KOMBUCHA INTEGRATED MARKETING MINISTRY OF FINANCEUNIVERSITY OF FINANCE- MARKETINGFACT TTY OF MARKETING&&&INTEGRATED MARKETING COMMUNICATIONTOPIC:STAR KOMBUCHA INTEGRATED MARKETINGGọi ngay
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