Investigating the effects of Social Media on Customer Purchase Intention A Study in Vietnam

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Investigating the effects of Social Media on Customer Purchase Intention A Study in Vietnam

Investigating the effects of Social Media onCustomer Purchase Intention: A Study in VietnamStudent: Nguyen Ngoc ThuyAdvisor: Dr. Chun-Hui WuDepartment

Investigating the effects of Social Media on Customer Purchase Intention A Study in Vietnam t of Information ManagementNational Formosa UniversityAbstractThe rapid rise of social media in the 21st century allows users to connect with each oth

er and participate in the brand in general. Because of facility and easy to use, more and more business and consumers choose using social media for ma Investigating the effects of Social Media on Customer Purchase Intention A Study in Vietnam

rketing and shopping needs. The aims of this study is to investigate the role of trust, electrical word of mouth (EWOM) and the factors of social medi

Investigating the effects of Social Media on Customer Purchase Intention A Study in Vietnam

a on customer purchasing intention. The framework of this study based on previous literature and two theories including the technology acceptance mode

Investigating the effects of Social Media onCustomer Purchase Intention: A Study in VietnamStudent: Nguyen Ngoc ThuyAdvisor: Dr. Chun-Hui WuDepartment

Investigating the effects of Social Media on Customer Purchase Intention A Study in Vietnam mpacts on purchase intention and plays an important role for increasing consumers’ purchase intention. The research implications on the finding and re

commendation for future study were discussed.Key words: Social media. Trust, EWOM, Technology acceptance model, Social cognitive theory, Purchase inte Investigating the effects of Social Media on Customer Purchase Intention A Study in Vietnam

ntion.Chinese abstract□□□□□□□□□□□□□□□□□□□□1□□□□□□□□□□□□□□□□□□□□Chun-Hui Wu □□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□

Investigating the effects of Social Media on Customer Purchase Intention A Study in Vietnam

□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□ (Electrical Word of Mouth - EWOM)ŨŨŨŨŨŨDŨŨŨDŨ □□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□

Investigating the effects of Social Media onCustomer Purchase Intention: A Study in VietnamStudent: Nguyen Ngoc ThuyAdvisor: Dr. Chun-Hui WuDepartment

Investigating the effects of Social Media on Customer Purchase Intention A Study in Vietnam □□□□□□□ODDDDODiEWOMfflDnDODOODODOmDDDOO2AcknowledgementsI would like (0 lake this opportunity to express my sincere gratitude to all those people who

have made this dissertation possible and because of whom my graduate experience has been one that I will esteem foreverFirstly, I would like to thank Investigating the effects of Social Media on Customer Purchase Intention A Study in Vietnam

my advisor, Dr. Wu for all time and effort she has dedicated to guiding me through the studying process. Her constructive feedback, support, and sever

Investigating the effects of Social Media on Customer Purchase Intention A Study in Vietnam

al discussions enlightened this course. It is my honor to have her as my supervisorI also would like to give a special thanks to Department of Informa

Investigating the effects of Social Media onCustomer Purchase Intention: A Study in VietnamStudent: Nguyen Ngoc ThuyAdvisor: Dr. Chun-Hui WuDepartment

Investigating the effects of Social Media on Customer Purchase Intention A Study in Vietnam I have to acknowledge all my classmate in die research room, for their assistance in many aspects that I cannot list them because of limit space. Als

o I would like to thank all the respondents of the questionnaires for helping me to distribute the survey online.Huwei, January 2018SincerelyNguyen Ng Investigating the effects of Social Media on Customer Purchase Intention A Study in Vietnam

oc Thuy3Table of contentsAbstract..............................................................iChinese abstract.

Investigating the effects of Social Media onCustomer Purchase Intention: A Study in VietnamStudent: Nguyen Ngoc ThuyAdvisor: Dr. Chun-Hui WuDepartment