Affective and instrumental commitment a special referece to self service technologies in domestic and foreign banks

➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạm

Loại tài liệu: WORD

Số trang: 85 Trang

Tài liệu: ✅ ĐÃ ĐƯỢC PHÊ DUYỆT

TẢI VỀ

Nội dung chi tiết: Affective and instrumental commitment a special referece to self service technologies in domestic and foreign banks

Affective and instrumental commitment a special referece to self service technologies in domestic and foreign banks

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TO

Affective and instrumental commitment a special referece to self service technologies in domestic and foreign banks O SELF-SERVICETECHNOLOGIES IN DOMESTIC AND FOREIGN BANKSMASTER OF BUSINESS (Honours)https: //k hot h u vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CI

TYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TO SELF-SERVICETECHNOLOGIES IN DOMESTIC Affective and instrumental commitment a special referece to self service technologies in domestic and foreign banks

AND FOREIGN BANKSID:22120043MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. LE NHAT HANHACKNOWLEDGEMENTFirstly, I would like to express my gratefulness to

Affective and instrumental commitment a special referece to self service technologies in domestic and foreign banks

my supervisor Dr. Le Nhat Hanh for her professional guidance, intensive support, valuable suggestions, instructions and continuous encouragement duri

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TO

Affective and instrumental commitment a special referece to self service technologies in domestic and foreign banks heir insightful comments and meaningful suggestions were contributed significantly for my completion of this research.My sincere thanks also go to all

of al) of my lecturers at International Business School- University of Economics Ho Chi City for their teaching and guidance during my Master course. Affective and instrumental commitment a special referece to self service technologies in domestic and foreign banks

Last but not least, I would like to thanks my family, whom were always supporting me and encouraging me with their best wishes.ABSTRACTThe purpose of

Affective and instrumental commitment a special referece to self service technologies in domestic and foreign banks

this research is to investigate the factors that influence customer satisfaction and their commitment with self-sen ice banking technologies. In parti

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TO

Affective and instrumental commitment a special referece to self service technologies in domestic and foreign banks s with self-service banking technologies. The research indicated perceived usefulness, perceived convenience, privacy and security positive effect cus

tomer satisfaction. As result, such positive effects lead to a significantly affective and instrumental commitment of customer with banks in Vietnam. Affective and instrumental commitment a special referece to self service technologies in domestic and foreign banks

However, there are some differences between domestic banks and foreign banks. Based on the findings presented, this study will provide bankers and pol

Affective and instrumental commitment a special referece to self service technologies in domestic and foreign banks

icy makers with a greater understanding of customer assessment to compose the appropriate future strategies.Key words: Self-service banking technologi

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TO

Affective and instrumental commitment a special referece to self service technologies in domestic and foreign banks ...............11.1Research background.....................................................11.2Research gap...........................................

.................31.3Research objectives....................................................51.4Research methodology and research scope............... Affective and instrumental commitment a special referece to self service technologies in domestic and foreign banks

.................51.5Research contribution..................................................61.6Research structure....................................

Affective and instrumental commitment a special referece to self service technologies in domestic and foreign banks

.................6CHAPTER 2; LITERATURE REVIEW................................................82.1Expectation-confirmation model in the context of IT

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TO