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Enhancing marketing mix at spring flower hotel

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Nội dung chi tiết: Enhancing marketing mix at spring flower hotel

Enhancing marketing mix at spring flower hotel

vu NGOC MINH DONGE-BBA4BHA NOi - 2016NATIONAL ECONOMIC UNIVERSITYBUSINESS SCHOOLBUSINESS SCHOOLENHANCING MARKETING MIX AT SPRING FLOWER HOTELBachelor

Enhancing marketing mix at spring flower hotel of Business Administration in English (E-BBA) ThesisStudent: Vu Ngoc Minh DongClass: E-BBA 4BSupervisor: MSc Nguyen Thi Thu TrangHANOI, 2016ACKNOWLED

GEMENTFirst of all, Illis thesis and the internship period are integral requirements for graduating the Bachelor of Business Administration in English Enhancing marketing mix at spring flower hotel

program (EBBA), Business School, the National Economics University. Furthermore, they are remarkable proofs indicating my enlhe knowledge and experie

Enhancing marketing mix at spring flower hotel

nce that 1 have been taught by professors and learned by myself, and also demonstrates that Ĩ have enough skills and ability to work in reality.Throug

vu NGOC MINH DONGE-BBA4BHA NOi - 2016NATIONAL ECONOMIC UNIVERSITYBUSINESS SCHOOLBUSINESS SCHOOLENHANCING MARKETING MIX AT SPRING FLOWER HOTELBachelor

Enhancing marketing mix at spring flower hotel ly helpful for my career in the future, especially in marketing field.Therefore. 1 would like express my sincere thanks to all lecturers of NEU Busine

ss School; especially to iny prime supervisor, MSc Nguyen Thi Thu Trang, who not only taught me many necessary lessons about marketing art but also di Enhancing marketing mix at spring flower hotel

d gave me many helpful advices and guidance during my internship period to complete this thesis.Last but not least. 1 also highly appreciate the contr

Enhancing marketing mix at spring flower hotel

ibution of my family and so do my classmates who always stay beside me and have made my university life become unforgettable.TABLE OF CONTENTSACKNOWLE

vu NGOC MINH DONGE-BBA4BHA NOi - 2016NATIONAL ECONOMIC UNIVERSITYBUSINESS SCHOOLBUSINESS SCHOOLENHANCING MARKETING MIX AT SPRING FLOWER HOTELBachelor

Enhancing marketing mix at spring flower hotel OF TABLES......................................................4LIST OF FIGI RES....................................................5EXECUTIVE SUMMARY

...................................................6CHAPTER 1: Introduction.............................................81.1Rationale:................ Enhancing marketing mix at spring flower hotel

....................................81.2Research objectives:..........................................91.3Research questions:.........................

Enhancing marketing mix at spring flower hotel

.................101.4Research methodology:........................................101.4.1Research process.........................................101

vu NGOC MINH DONGE-BBA4BHA NOi - 2016NATIONAL ECONOMIC UNIVERSITYBUSINESS SCHOOLBUSINESS SCHOOLENHANCING MARKETING MIX AT SPRING FLOWER HOTELBachelor

Enhancing marketing mix at spring flower hotel .........................................111.6.Research structure:.........................................11CHAPTER 2 Theoretical framework of Market

ing Mix...................122.1Definition of marketing......................................122.1.1General definition of marketing.................... Enhancing marketing mix at spring flower hotel

......122.1.2Definition of tourism marketing..........................13

vu NGOC MINH DONGE-BBA4BHA NOi - 2016NATIONAL ECONOMIC UNIVERSITYBUSINESS SCHOOLBUSINESS SCHOOLENHANCING MARKETING MIX AT SPRING FLOWER HOTELBachelor

vu NGOC MINH DONGE-BBA4BHA NOi - 2016NATIONAL ECONOMIC UNIVERSITYBUSINESS SCHOOLBUSINESS SCHOOLENHANCING MARKETING MIX AT SPRING FLOWER HOTELBachelor

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