Factors affecting retailer satisfaction about service quality of tuong nguyen distributor

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Nội dung chi tiết: Factors affecting retailer satisfaction about service quality of tuong nguyen distributor

Factors affecting retailer satisfaction about service quality of tuong nguyen distributor

TRƯỜNG ĐẠI HỌC MỞ TP. HCMUNI VERSITE LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB3NGUYEN TƯỜNG ĐĂNGFACTORS AFFECTING

Factors affecting retailer satisfaction about service quality of tuong nguyen distributor G RETAILER SATISFACTION ABOUT SERVICE QUALITY OF TUONG QUYEN DISTRIBUTORĨKƯỨIIG OM wx m3THƯVIỆNMASTER PROJECTMASTER IN BUSINESS ADMINISTRATION (PART-T

IME)Tutor’s Name: Dr. NGUYÊN MINH HÀHo Chi Minh City-2011ivTABLE OF CONTENTSDECLARATION.............................................. iACKNOWLEDGEMEN Factors affecting retailer satisfaction about service quality of tuong nguyen distributor

T...........................................iiTUTOR’S COMMENT...........................................iii•TABLE OF CONTENTS.........................

Factors affecting retailer satisfaction about service quality of tuong nguyen distributor

................ivLIST OF FIGURES..........................................viiLIST OF TABLES.............................................viiiLIST OF A

TRƯỜNG ĐẠI HỌC MỞ TP. HCMUNI VERSITE LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB3NGUYEN TƯỜNG ĐĂNGFACTORS AFFECTING

Factors affecting retailer satisfaction about service quality of tuong nguyen distributor ................... 11.1RATIONALE OF STUDY.....................................11.2RESEARCH OBJECTIVES:...................................21.3RESEARCH

QUESTIONS:....................................21.4SCOPE OF STUDY:........................................21.5DELIMITATION:........................... Factors affecting retailer satisfaction about service quality of tuong nguyen distributor

...............31.6STRUCTURE OF STUDY:....................................3CHAPTER 2: LITERATURE REVIEW............................. 52.1THEORETICAL

Factors affecting retailer satisfaction about service quality of tuong nguyen distributor

FRAMEWORK..................................52.1.1Service Quality .................................52.1.2Physical Distribution Service Quality.........

TRƯỜNG ĐẠI HỌC MỞ TP. HCMUNI VERSITE LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB3NGUYEN TƯỜNG ĐĂNGFACTORS AFFECTING

Factors affecting retailer satisfaction about service quality of tuong nguyen distributor .................... 132.3HYPOTHESIS AND PROPOSED MODEL ........................16

TRƯỜNG ĐẠI HỌC MỞ TP. HCMUNI VERSITE LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB3NGUYEN TƯỜNG ĐĂNGFACTORS AFFECTING