Luận văn thạc sĩ affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks
Luận văn thạc sĩ affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TO Luận văn thạc sĩ affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks O SELF-SERVICETECHNOLOGIES IN DOMESTIC AND FOREIGN BANKSMASTER OF BUSINESS (Honours)Ho Chi Minh City- Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TO SELF-SERVICE TECHNOLOGIES IN DOMESTIC Luận văn thạc sĩ affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks AND FOREIGN BANKSID:22120043MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. LE NHAT HANHHo Chi Minh City- Year 2014ACKNOWLEDGEMENTFirstly, I would like toLuận văn thạc sĩ affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks
express my gratefulness to my supervisor Dr. Le Nhat Hanh for her professional guidance, intensive support, valuable suggestions, instructions and coUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TO Luận văn thạc sĩ affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks or their valuable time as their insightful comments and meaningful suggestions were contributed significantly for my completion of this research.My sincere thanks also go to all of all of my lecturers at International Business School- University of Economics Ho Chi City for their teaching and guidan Luận văn thạc sĩ affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks ce during my Master course.Last but not least. I would like to thanks my family, whom were always supporting me and encouraging me with their best wisLuận văn thạc sĩ affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks
hes.ABSTRACTThe purpose of this research is to investigate the factors that influence customer satisfaction and their commitment with self-sen ice banUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TO Luận văn thạc sĩ affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks gn banks and domestic banks with self-sen ice banking technologies. The research indicated perceived usefulness, perceived convenience, privacy and security positive effect customer satisfaction. As result, such positive effects lead to a significantly affective and instrumental commitment of custom Luận văn thạc sĩ affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks er with banks in Vietnam. However, there are some differences between domestic banks and foreign banks. Based on the findings presented, this study wiLuận văn thạc sĩ affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks
ll provide bankers and policy makers with a greater understanding of customer assessment to compose the appropriate future strategies.Key words: Self-UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TO Luận văn thạc sĩ affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks ........................................11.1Research background....................................................11.2Research gap...........................................................31.3Research objectives....................................................51.4Research methodology and resear Luận văn thạc sĩ affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks ch scope................................51.5Research contribution..................................................61.6Research structure.............Luận văn thạc sĩ affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks
........................................6CHAPTER 2: LITERATURE REVIEW...............................................8UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TOUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TOGọi ngay
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