Luận văn thạc sĩ an investigation of customer value and patronage in retailing vending machine sector in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ an investigation of customer value and patronage in retailing vending machine sector in vietnam
Luận văn thạc sĩ an investigation of customer value and patronage in retailing vending machine sector in vietnam
UNIVERSITY OF ECONOMIC S HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND PATRONAGE IN RETAILING Luận văn thạc sĩ an investigation of customer value and patronage in retailing vending machine sector in vietnam VENDING MACHINE SECTOR IN VIETNAMMAS TER OF BUSINESS (Honours)Ho Chi Minh city - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND PATRONAGE IN RETAILING VENDING MACHINE SECTOR IN VIETNAMID:22120143MASTER OF BUSINE Luận văn thạc sĩ an investigation of customer value and patronage in retailing vending machine sector in vietnam SS (Honours)SUPERVISOR: LE NHAI HANH, PhDHo Chi Minh City - Year 2014ACKNOWLEDGEMENTI would like to thank my supervisor. Dr. Ilanh Nguyen for her encoLuận văn thạc sĩ an investigation of customer value and patronage in retailing vending machine sector in vietnam
uragement and guidance throughout the process of conducting this thesis. Ỉ would also like to thank other members of my advisor committee. Dr. Tho NguUNIVERSITY OF ECONOMIC S HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND PATRONAGE IN RETAILING Luận văn thạc sĩ an investigation of customer value and patronage in retailing vending machine sector in vietnam so desen e my gratitude. Among them. Mr. Doanh. Mr. Tuan. Ms. Kim Yen. Master Mai Thien Tam. Ms. Nguyet Anil. Mr. Huy, Master Nguyen Till Nguyet and Master Nguyen Huy Khai, helped me to obtain final questionnaire being suitable in the context of Vietnam. My colleagues, friends and all of respondents Luận văn thạc sĩ an investigation of customer value and patronage in retailing vending machine sector in vietnam supported to conduct the questionnaire al the best reliability.Finally, I would like to express my gratitude to my family for then love and support,Luận văn thạc sĩ an investigation of customer value and patronage in retailing vending machine sector in vietnam
and they are always there when I need them. Without their emotional and financial support, this study would not be completed.ABSTRACTAlthough Vending UNIVERSITY OF ECONOMIC S HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND PATRONAGE IN RETAILING Luận văn thạc sĩ an investigation of customer value and patronage in retailing vending machine sector in vietnam in developing business in Vietnam. If vending machine-retailers want to attract more and more shoppers, they need to know what evaluative criteria consumers use when selecting a vending machine-retailer. The past researches demonstrated that Customer value and Retail patronage could enhance retail p Luận văn thạc sĩ an investigation of customer value and patronage in retailing vending machine sector in vietnam erformance. This study investigated the relationship between Customer value and Retailing vending machine patronage, and examines the relationships ofLuận văn thạc sĩ an investigation of customer value and patronage in retailing vending machine sector in vietnam
antecedents including Customization. Functionality and Perceived Risk with Customer Value. By utilizing literature review, a research model was propoUNIVERSITY OF ECONOMIC S HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND PATRONAGE IN RETAILING Luận văn thạc sĩ an investigation of customer value and patronage in retailing vending machine sector in vietnam model. Structure Equation Modeling (SEM) was used to analyzed the data. I he final result indicated that Customization and Functionality arc positively related to Customer value, but perceived risk was not supported. Customer value is positively related to retailing vending machine patronage.ilTABL Luận văn thạc sĩ an investigation of customer value and patronage in retailing vending machine sector in vietnam E OF CONTENTSACKNOWLEDGEMENT........................................................................iABSTRACT.........................................Luận văn thạc sĩ an investigation of customer value and patronage in retailing vending machine sector in vietnam
.....................................iiTABLE OF CONTENTS....................................................................iiiLIST OF TABLES.........UNIVERSITY OF ECONOMIC S HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND PATRONAGE IN RETAILING Luận văn thạc sĩ an investigation of customer value and patronage in retailing vending machine sector in vietnam .ViCHAPTER 1: INTRODUCTION................................................................11.1Research background..............................................................11.2Research Problem.................................................................21.3Research Objective.................. Luận văn thạc sĩ an investigation of customer value and patronage in retailing vending machine sector in vietnam .............................................31.1Significance of the Study........................................................31.5Research methodoLuận văn thạc sĩ an investigation of customer value and patronage in retailing vending machine sector in vietnam
logy and scope...................................................31.6The structure of the study.......................................................UNIVERSITY OF ECONOMIC S HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND PATRONAGE IN RETAILING UNIVERSITY OF ECONOMIC S HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND PATRONAGE IN RETAILINGGọi ngay
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