Luận văn thạc sĩ antecedents and outcome of consumer attitude tow ard counterfeit product , luận văn thạc sĩ

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Luận văn thạc sĩ antecedents and outcome of consumer attitude tow ard counterfeit product , luận văn thạc sĩ

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPham Thi My HienANTECEDENTS AND OUTCOME OF CONSUMER ATTITUDE TOWARDCOUNTERFEIT

Luận văn thạc sĩ antecedents and outcome of consumer attitude tow ard counterfeit product , luận văn thạc sĩ T PRODUCTSMASTER OF BUSINESS (Honours)SUPERVIORDr. Nguyen Thi Mai TrangHo Chi Minh City - Year 2014AbstractCounterfeiting is increasing and becoming a

complicated issue across different countries on the world and Vietnam IS not exceptional so the policy makers and managers always try to find ways to Luận văn thạc sĩ antecedents and outcome of consumer attitude tow ard counterfeit product , luận văn thạc sĩ

face with the counterfeiting and reduce counterfeit products 111 the market. Ulis paper attempts to investigate the impact of the social cost and per

Luận văn thạc sĩ antecedents and outcome of consumer attitude tow ard counterfeit product , luận văn thạc sĩ

ceived risk on consumers* attitude toward non-deceptive counterfeit products and behavioral intention to purchase these ones.In order to do this, basi

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPham Thi My HienANTECEDENTS AND OUTCOME OF CONSUMER ATTITUDE TOWARDCOUNTERFEIT

Luận văn thạc sĩ antecedents and outcome of consumer attitude tow ard counterfeit product , luận văn thạc sĩ s’ answers to the designed questionnaire, the analysis is conducted and the results as well as the relations among the factors are explained.The resul

ts show that the factor of social cost has an impact on consumers' attitude and purchase intention toward counterfeit products. Moreover, the result i Luận văn thạc sĩ antecedents and outcome of consumer attitude tow ard counterfeit product , luận văn thạc sĩ

ndicates that intention to buy counterfeit products is influenced by consumers' attitude toward these products. The hypotheses are tested with data co

Luận văn thạc sĩ antecedents and outcome of consumer attitude tow ard counterfeit product , luận văn thạc sĩ

llected from convenient sample of consumers in Ho Chi Minh Citv and the SPSS software is used to analyze the data gathered from the respondentsTable o

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPham Thi My HienANTECEDENTS AND OUTCOME OF CONSUMER ATTITUDE TOWARDCOUNTERFEIT

Luận văn thạc sĩ antecedents and outcome of consumer attitude tow ard counterfeit product , luận văn thạc sĩ __________________________________11.2Research problems......................................................41.3Research objectives..................

..................................61.4Research nidlxxlolog} andscopes_______________________________________.61.5The structure of the study........... Luận văn thạc sĩ antecedents and outcome of consumer attitude tow ard counterfeit product , luận văn thạc sĩ

..................................7Chapter 2: Literature review and hypotheses ................................92.1Purchase intention to counterfeit p

Luận văn thạc sĩ antecedents and outcome of consumer attitude tow ard counterfeit product , luận văn thạc sĩ

roducts.............................92.2Consumers' attitude toward purchasing counterfeit products............102.3Perceived risk.....................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPham Thi My HienANTECEDENTS AND OUTCOME OF CONSUMER ATTITUDE TOWARDCOUNTERFEIT

Luận văn thạc sĩ antecedents and outcome of consumer attitude tow ard counterfeit product , luận văn thạc sĩ ...................................15Chapter 3: Research methodology........................................... 163.1Research design .................

.....................................173.2Measures of the constructs ...........................................193.3Research process................. Luận văn thạc sĩ antecedents and outcome of consumer attitude tow ard counterfeit product , luận văn thạc sĩ

.....................................173.4Data analysis method..................................................23Chapter 4: Data analysis and data re

Luận văn thạc sĩ antecedents and outcome of consumer attitude tow ard counterfeit product , luận văn thạc sĩ

sults..................................274.1Sample characteristics .............................................27

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPham Thi My HienANTECEDENTS AND OUTCOME OF CONSUMER ATTITUDE TOWARDCOUNTERFEIT