Luận văn thạc sĩ c chain convenience store’s customer loyalty improvement
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ c chain convenience store’s customer loyalty improvement
Luận văn thạc sĩ c chain convenience store’s customer loyalty improvement
UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessInternal oral ỉchod ai Bui nc44Vu Thuy Diem Chi ID: 22150005c CHAIN CONVENIEN Luận văn thạc sĩ c chain convenience store’s customer loyalty improvement NCE STORE SCUSTOMER LOYALTYIMPROVEMENTMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City-Year 2018UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessI'rtxiMlttHiatl School ofVu Thuy Diem Chi ID: 22150005C CHAIN CONVENIENCE STORE SCUSTOMER LOYALTYIMPROVEMENTMASTER OF BUSINESS ADM Luận văn thạc sĩ c chain convenience store’s customer loyalty improvement INISTRATIONSUPERVISOR: DR. PHAM PHI QƯOCHo Chi Minh City-Year 2018c CHAIN CONVENIENCE STORE’S CUSTOMER LOYALTY IMPROVEMENT 3Executive summaryNowadays,Luận văn thạc sĩ c chain convenience store’s customer loyalty improvement
Vietnam becomes one of the most dynamic emerging countries in Asia, rhe development of Vietnam's economic creates the fierce competitive market for tUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessInternal oral ỉchod ai Bui nc44Vu Thuy Diem Chi ID: 22150005c CHAIN CONVENIEN Luận văn thạc sĩ c chain convenience store’s customer loyalty improvement determinant for sustainable development of organization. After analyzing the annual reports and customer surveys, (■ chain of convenience store (in short, it would be called (' chain in this thesis) realized that the customer loyalty of c chain is very low compared to previous years and their compet Luận văn thạc sĩ c chain convenience store’s customer loyalty improvement itors. It can be considered the threat for the sustainable development of c chain. From the analyzing of previous research's results, conducting qualiLuận văn thạc sĩ c chain convenience store’s customer loyalty improvement
tative and quantitative research, the thesis found two mam potential causes of c chain's low customer loyalty: the lack of cooperation between regionaUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessInternal oral ỉchod ai Bui nc44Vu Thuy Diem Chi ID: 22150005c CHAIN CONVENIEN Luận văn thạc sĩ c chain convenience store’s customer loyalty improvement of customer sen ice. finance, brand image and oriented development of the organization Because of these serious consequences, the exploring of solution for these problems is necessary. The solutions are discussed in detail ill the thesis along with some recommendations for the company to improve th Luận văn thạc sĩ c chain convenience store’s customer loyalty improvement e cooperation between managers and the quality of training program at c chain. Besides that, the cost and benefits of these solutions are considered cLuận văn thạc sĩ c chain convenience store’s customer loyalty improvement
arefully in this thesis in order to exploring the effective problem solving methods.c CHAIN CONVENIENCE STORE'S CUSTOMER LOYALTY IMPROVEMENT 4TABLE OFUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessInternal oral ỉchod ai Bui nc44Vu Thuy Diem Chi ID: 22150005c CHAIN CONVENIEN Luận văn thạc sĩ c chain convenience store’s customer loyalty improvement CHAPTER 2: PROBLEMIDENTIFICATION102.1Symptoms102.1.1.The first symptom: Decreasing number of customer over the years102.1.2.The second symptom: The decreasing average monthly customers per store112.1.3.The third symptom: Decreasing customers who using membership car d112.1.4.The fourth symptom Incre Luận văn thạc sĩ c chain convenience store’s customer loyalty improvement asing customer complaints122.1.5.The fifth symptom: Low Customer Loyalty Index132.1.6. The qualitative research about competitors' customer loyalty14UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessInternal oral ỉchod ai Bui nc44Vu Thuy Diem Chi ID: 22150005c CHAIN CONVENIENUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessInternal oral ỉchod ai Bui nc44Vu Thuy Diem Chi ID: 22150005c CHAIN CONVENIENGọi ngay
Chat zalo
Facebook