Luận văn thạc sĩ corporate social responsibility practices and customer brand engagement, evidence from vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ corporate social responsibility practices and customer brand engagement, evidence from vietnam
Luận văn thạc sĩ corporate social responsibility practices and customer brand engagement, evidence from vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessTran Quoc TrungCORPORATE SOCIAL RESPONSIBILITYPRACTICES AND CUSTOMER BRANDENGA Luận văn thạc sĩ corporate social responsibility practices and customer brand engagement, evidence from vietnam AGEMENT: EVIDENCE FROM VIETNAMMAS TER ()1 BUSINESS (Honours)Ho Chi Minh City 2015UNIVERSITY OE ECONOMICS HO ('HI MINH ('l l YInternational School of BusinessTran Quoc TrungCORPORATE SOCIAL RESPONSIBILITYPRACTICES AND CUSTOMER BRANDENGAGEMENT: EVIDENCE FROMVIETNAM11): 22130089MAS TER Ol BUSINESS (Hon Luận văn thạc sĩ corporate social responsibility practices and customer brand engagement, evidence from vietnam ours)SUPERVISOR: LE NGUYEN HAUHo Chi Minh City 2015ACKNOWLEDGEMENTFirstly. I would like to express my deepest gratitude to my supervisor Assoc. Prof.Luận văn thạc sĩ corporate social responsibility practices and customer brand engagement, evidence from vietnam
Le Nguyen Hau lor his professional guidance, valuable comments, and continuous encouragement as well as helpful support that made this thesis possibleUNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessTran Quoc TrungCORPORATE SOCIAL RESPONSIBILITYPRACTICES AND CUSTOMER BRANDENGA Luận văn thạc sĩ corporate social responsibility practices and customer brand engagement, evidence from vietnam pleting with best results.Special thanks to all of my classmale in MBIJS 4 class, who gave me useful support for conducting this study.I also would like to express my gratetill thanks to my friends and people in Vietnam who participated in filling the questionnaires for providing the valuable inform Luận văn thạc sĩ corporate social responsibility practices and customer brand engagement, evidence from vietnam ation to this study.Personally and finally, the deepest and sincerest gratitude go to my beloved family for the boundless support, abundant love and eLuận văn thạc sĩ corporate social responsibility practices and customer brand engagement, evidence from vietnam
ncouragement throughout my period of study. Therefore. I devote this work as a gift to them all.ABSTRACTIn the Vietnam context after Doimoi. Vietnam iUNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessTran Quoc TrungCORPORATE SOCIAL RESPONSIBILITYPRACTICES AND CUSTOMER BRANDENGA Luận văn thạc sĩ corporate social responsibility practices and customer brand engagement, evidence from vietnam of a firm’s corporate social responsibility on customer brand engagement through a survey of 226 people who live in Ho Chi Minh City. The collected data was analyzed and evaluated by SPSS program with analysis of reliability, factor analysis, and multiple regression analysis. Current study finds ou Luận văn thạc sĩ corporate social responsibility practices and customer brand engagement, evidence from vietnam t that economic, legal, ethical, and philanthropy CSR perception have significant impact on customer brand engagement.Generally, this study contributeLuận văn thạc sĩ corporate social responsibility practices and customer brand engagement, evidence from vietnam
s ideas about CSR to brand owners as well as managers. Customer also identify more clearly about CSR practices and reorient their chosen. These findinUNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessTran Quoc TrungCORPORATE SOCIAL RESPONSIBILITYPRACTICES AND CUSTOMER BRANDENGA Luận văn thạc sĩ corporate social responsibility practices and customer brand engagement, evidence from vietnam engage more customer. Besides, the managers should state out their practices, which enhance perception of customer about their practices.Key words: economic CSR perception, legal CSR perception, ethical CSR perception, philanthropy CSR perception, customer brand engagement.ContentsAbbreviation..... Luận văn thạc sĩ corporate social responsibility practices and customer brand engagement, evidence from vietnam ............................................................1List of Figure...............................................................1List of tabLuận văn thạc sĩ corporate social responsibility practices and customer brand engagement, evidence from vietnam
le................................................................1CHAPTER 1: INTRODUCTION........................................................1UNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessTran Quoc TrungCORPORATE SOCIAL RESPONSIBILITYPRACTICES AND CUSTOMER BRANDENGAUNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessTran Quoc TrungCORPORATE SOCIAL RESPONSIBILITYPRACTICES AND CUSTOMER BRANDENGAGọi ngay
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