Luận văn thạc sĩ improving sales promotion program a case of dai thang company in vung tau viet nam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ improving sales promotion program a case of dai thang company in vung tau viet nam
Luận văn thạc sĩ improving sales promotion program a case of dai thang company in vung tau viet nam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHta-OTXOTi' School of rjunowDang Thi Ngoc LoanIMPROVING SALES PROMOTION PROG Luận văn thạc sĩ improving sales promotion program a case of dai thang company in vung tau viet nam GRAM: A CASE OF DAI THANG COMPANY IN VUNG TAU-VIET NAMMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 2019EXECUTIVE SUMMARYThis thesis aims to identify the root cause of “Ineffective sales promotion program ” which lead to reduce secondary sales at Dai Thang. By using in-depth interview wit Luận văn thạc sĩ improving sales promotion program a case of dai thang company in vung tau viet nam h related person and literature reviews, ineffective sales promotion is defined as main problem which is actually existed at Dai Thang and the consequLuận văn thạc sĩ improving sales promotion program a case of dai thang company in vung tau viet nam
ences of this problem is also analized. It is necessary to solve the problem because there are a lot of significant benefits for improving the effectiUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHta-OTXOTi' School of rjunowDang Thi Ngoc LoanIMPROVING SALES PROMOTION PROG Luận văn thạc sĩ improving sales promotion program a case of dai thang company in vung tau viet nam rther in-depth interview support to eliminate some potential causes and clarify the main cause which should be paid attention. As a result. “Ineffective sales promotion program" IS the mam cause. Two alternative solutions have been suggested and after clarifying the comparison of solutions about cos Luận văn thạc sĩ improving sales promotion program a case of dai thang company in vung tau viet nam t and benefits, building up "My Loyalty Program" and organize workshop for customers” IS the better solution and a following implement action should bLuận văn thạc sĩ improving sales promotion program a case of dai thang company in vung tau viet nam
e approved as soon as possible to solve the problem and improve sales volumes at Dai Thang3ACKNOWLEDGEMENTWithout the encouragement, guidance and suppUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHta-OTXOTi' School of rjunowDang Thi Ngoc LoanIMPROVING SALES PROMOTION PROG Luận văn thạc sĩ improving sales promotion program a case of dai thang company in vung tau viet nam tion to my advisor. It lias been a pleasure working with you on this project. I would like to thank my friends and family for greatly support me while I was working on my research.4TABLE OF CONTENTSEXECUTIVE SUMMARY............................................................3ACKNOWLEDGEMENT......... Luận văn thạc sĩ improving sales promotion program a case of dai thang company in vung tau viet nam .....................................................41. Introduction..............................................................81.1.Company overviLuận văn thạc sĩ improving sales promotion program a case of dai thang company in vung tau viet nam
ew: Valvoline global lubricant market..................81.2Sales and market share in Viet Nam market..............................91.3Valvoline DistriUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHta-OTXOTi' School of rjunowDang Thi Ngoc LoanIMPROVING SALES PROMOTION PROG Luận văn thạc sĩ improving sales promotion program a case of dai thang company in vung tau viet nam Valvoline and Dai Thang ........................1116 Competitive advantage..................................................121.7Problem finding process.............................................131.8Symptoms............................................................131.7.1Reducing primary and se Luận văn thạc sĩ improving sales promotion program a case of dai thang company in vung tau viet nam condary sales from 2015-2019................141.7.2Customer's complaint in Vung Tau (South East) seriously from Oct 2018 untilnow.....................Luận văn thạc sĩ improving sales promotion program a case of dai thang company in vung tau viet nam
.................................................162.1.Initial identification of problem...................................182.2Problem identificationUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHta-OTXOTi' School of rjunowDang Thi Ngoc LoanIMPROVING SALES PROMOTION PROG Luận văn thạc sĩ improving sales promotion program a case of dai thang company in vung tau viet nam oduct....................................222.2.3The third potential problem: Competitors brand switching...........232.3Problem Definition....................................................24 Luận văn thạc sĩ improving sales promotion program a case of dai thang company in vung tau viet nam UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHta-OTXOTi' School of rjunowDang Thi Ngoc LoanIMPROVING SALES PROMOTION PROGGọi ngay
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