Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (176)

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Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (176)

THANK YOU LETTERIn order to complete this assignment, we have received very precious help from the individuals and organizations.We would like to than

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (176) nk the overall staff of Vietcombank Bac Ninh who have facilitated and have provided us valuable assistance in terms of collecting and processing the m

aterials for our research to complete this assignment.We hereby commit the content of this assignment is the effort in the research process from choos Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (176)

ing the topics to analyze and to give our own team ideas on the basis of reference a document (with citations attached)We are also committing that the

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (176)

se assignments haven’t been handed in for any other research or other training program.Bac Ninh, 25/07/ 2010Group 101TABLE OF CONTENTSTHANK YOU LETTER

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Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (176) ...........................................6LIST OF TABLE........................................................7INTRODUCTION........................

.................................8CHAPTER 1 - GENERAL THEORY OF BUILDING BUSINESS STRATEGY ........................................................... Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (176)

.........111.1.The definition, characteristics and the role of business strategy in the enterprise:...................................................

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (176)

......111.1.1The concept of business strategy:.............................111.1.2.Characteristics of business strategy:........................121.1.

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Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (176) the mission and the strategic targets of business strategy: .141.2.2Analysis business environment of enterprises:.................151.2.2.1.Ananlysis

of macro environment:............................161.2.2.2.Micro environment analysis.................................181.2.3Analysis of internal env Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (176)

ironment in the enterprise............201.2.4.Synthesis of analysis and forecasting business environment...221.2.4.1Table of synthesis analysis and fo

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (176)

recasting of inside and outside businessenvironment:........................................................221.2.4.2Matrix to evaluate the business e

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Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (176) ...............261.2.6. Selection the optimal strategy...............................271.2.7 Strategy implementation:.................................

.....2971.2.8 Testing and making adjustment for business strategy:..................30CHAPTER 2. ANALYSIS AND EVALUATION THE CURRENT BUSINESS Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (176)

THANK YOU LETTERIn order to complete this assignment, we have received very precious help from the individuals and organizations.We would like to than