Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223)
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223)
Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223)
GRIGGS UNIVERSITYGLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAMSTRATEGY FOR DEVELOPING RETAIL BANKING SERVICE IN SOUTH EASTASIA COMMERCIAL Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223) JOINT STOCK BANK IN PERIOD OF 2012-2016Group Number: 01-Vu Van Khiem-Le Ngoc Diep-Bui Thị Quynh Nga-Nguyen Viet Hung-Do Thi Ngoc VanClass: X0310HANOI: 2011ACKNOWLEDGEMENTOn behalf of the group, we would like to send gratitude to dedicated support of lecturers in Center for Educational Technology an Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223) d Career Development ETC, Post University Department - Hanoi National University; Griggs University - The US.We also expressed our thanks to General DLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223)
irector of South East Asia Commercial Joint Slock Bank, Manager in Planning - Investment department, Financial - Accounting department providing data GRIGGS UNIVERSITYGLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAMSTRATEGY FOR DEVELOPING RETAIL BANKING SERVICE IN SOUTH EASTASIA COMMERCIAL Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223) oject has limitations. Thus, the group wishes to receive significant contribution of lecturers, colleagues and friends for the most effectCOMMITMENTGroup 01 Class X0310 commit this is our own research project. Data given in this capstone project is honest and has been not published in any scientific Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223) projects.Hanoi, date 30 month 11 year 2011Group leader1INTRODUCTION1.1Context and necessity of the subject1.2Context of subjectRecently, together witLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223)
h industrialization and modernization, the process of urbanization in Vietnam has strong development. According to estimation, growth rate of urbanizaGRIGGS UNIVERSITYGLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAMSTRATEGY FOR DEVELOPING RETAIL BANKING SERVICE IN SOUTH EASTASIA COMMERCIAL Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223) ifficulties resulted from financial crisis. Accompany by the economic development is social development. Vietnam becomes one of countries the most development of information technology and internet in the world. From the above reasons, it creates favorable conditions for development of retail bankin Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223) g sendees and products. Nevertheless, with the existence of more than 100 commercial banks as present, in order to have sustainable development and maLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223)
rk position in market, banks must have right and sustainable development strategies on the basis of analyzing internal factors, influences of externalGRIGGS UNIVERSITYGLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAMSTRATEGY FOR DEVELOPING RETAIL BANKING SERVICE IN SOUTH EASTASIA COMMERCIAL Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223) st commercial banks in Vietnam at present. After more than 7 years of foundation and development, the bank continuously expands their operations with annual growth rate up to 18%. The significant contribution to growth of SeABank over the past year is development of retail banking sendee. In accorda Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223) nce with development of economy, scientific technology; retail banking sendees become attractive business model for Vietnamese banks. In order to mainLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223)
tain this market share, banks also face up with many difficulties and threats resulted from integration process.1.2.2Reasons to select topicFrom analyGRIGGS UNIVERSITYGLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAMSTRATEGY FOR DEVELOPING RETAIL BANKING SERVICE IN SOUTH EASTASIA COMMERCIAL Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223) general. Having awareness of that importance, there have been some researches and conclusions about this operation such as:Topic: “Developing retail banking service in Vietnam, reality and solutions”, Associate Professor - Doctor Nguyen Dac Hung - Banking Academy. This topic provided the general vie Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223) w about operations for developing retail banking sendee at commercial banks as well as introduced solutions to improve above operations with banks inLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223)
general.Topic: “Retail banking sendees in Vietnam in integration process”, Doctor Nguyen Van Tien - Vice Dean of Banking Faculty, Banking Academy. TheGRIGGS UNIVERSITYGLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAMSTRATEGY FOR DEVELOPING RETAIL BANKING SERVICE IN SOUTH EASTASIA COMMERCIAL Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223) l banking operations in general. In order to apply them into building strategy for a specific bank in this area, the topic “Strategy for developing retail banking senice in South East Asia Commercial Joint Stock Bank in period of 2012-2016" was selected with the aims at proposing right strategies fo Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (223) r SeABank to expand market share in retail banking area as well as control threats from this business model.2Objectives of capstone projectGRIGGS UNIVERSITYGLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAMSTRATEGY FOR DEVELOPING RETAIL BANKING SERVICE IN SOUTH EASTASIA COMMERCIAL GRIGGS UNIVERSITYGLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAMSTRATEGY FOR DEVELOPING RETAIL BANKING SERVICE IN SOUTH EASTASIA COMMERCIALGọi ngay
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