Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258)
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Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258)
Griggs)UNIVERSITY^Strategic managementINTRODUCTION PARTAs participating in the market economy enterprise needs to define its specific objectives and s Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) strategies to be able to survive long and strong growth. As mentioned by Fredr. David in "Strategic management concepts - Statistical Publishing House, 2006" then "Strategy is the means to achieve long-term goals. Business strategy may include the geographical development, diversification of activit Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) ies, ownership, product development, market penetration, spending cutting, liquidation and joint venture ... " and "Targets according the defination aLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258)
re defined achievements that an organization seeks to achieve in pursuit of itss duties. " To survive and grow, the businesses need to identify the poGriggs)UNIVERSITY^Strategic managementINTRODUCTION PARTAs participating in the market economy enterprise needs to define its specific objectives and s Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) mprove production efficiency in business and competitiveness of enterprises. Identifing strategy or otherwise forming strategy is first job to do of every business, this work includes what new business decision to participate? What business industry should be drawn? how is the distribution of resour Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) ces, whether or not develop or expand operations? participate in the world market or not? affiliate or joint venture and how to avoid a power of contrLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258)
ol of competitor... Existing and development problems of a business not only depends on the activities of the enterprise itself but also is influencedGriggs)UNIVERSITY^Strategic managementINTRODUCTION PARTAs participating in the market economy enterprise needs to define its specific objectives and s Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) n society. The world we are living is becoming borderless with global citizens, global suppliers and distribution agents. The world is changing and businesses must adapt to that change, otherwise they will perish before the face. The frequent changes of business environment, the demands of consumpti Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) on are opportunities of these enterprises but also can be tremendous challenges for other businesses which make them always must set out the matter ofLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258)
survival and growth. To want survival and development, the enterprises need to map out the policies and business strategies in order to fully take adGriggs)UNIVERSITY^Strategic managementINTRODUCTION PARTAs participating in the market economy enterprise needs to define its specific objectives and s Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) level of risks from which to improve efficiency and competitiveness and efficiency of production and business activities of enterprises. Thus, business strategy is indispensable has especially important sense for the development of current and future businesses.Vietnam Australia Refrigeration Elect Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) rical Engineering Group Joint Stock Company formerly known as Vietnam Australia Refrigeration Electrical Engineering Co., Ltd established since 2000 hLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258)
as created a strong foothold in the market of appliances, refrigeration & electrical engineering in the country. In 2003, to promote its strengths andGriggs)UNIVERSITY^Strategic managementINTRODUCTION PARTAs participating in the market economy enterprise needs to define its specific objectives and s Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) hold, Refrigeration, electrical engineering combined professional event organization"and by 2006, a major change when Thanh Do successfully organized operating model of Team Building, the company was officially renamed into VIETNAM AUSTRALIA REFRIGERATIONELECTRICAL ENGINEERING GROUP JOINT STOCK COMP Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) ANY. Since then, this breakthrough product has gained the attentions of the customer, becoming one of the development strategy of VIETNAM AUSTRALIA RELuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258)
FRIGERATION ELECTRICAL ENGINEERING GROUP JOINT STOCK COMPANY. In 2009, the company went one more step as putting into operation "TRAINING ACADEMY OF VGriggs)UNIVERSITY^Strategic managementINTRODUCTION PARTAs participating in the market economy enterprise needs to define its specific objectives and s Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) in Hoa Binh, Hoa Binh province, both a resort combined with the game system for its customers. Today, VIETNAM AUSTRALIA REFRIGERATION ELECTRICAL ENGINEERING GROUP JOINT STOCK COMPANY has nearly 100 lines of other refrigeration and household products such as meat grinders, blenders, food detoxify oz Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) one jacuzzi, steam fan, rice cooker... In which, appliances are considered the most special products, as the long-term development strategy of the comLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258)
pany. Through its business and development process, VIETNAM AUSTRALIA REFRIGERATION ELECTRICALI Global Advanced Master of Business AdministrationProgrGriggs)UNIVERSITY^Strategic managementINTRODUCTION PARTAs participating in the market economy enterprise needs to define its specific objectives and s Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) e income of staff members is increasingly improved ..., the company ahs also contributed many household products with high quality to serve consumer demands for the whole society and believed and selected by domestic and foreign consumers. During development, the demand for product quality as well a Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) s the demand for product supply sen ice to the society is increasingly demanding, the company has been growing over its scale and diversity of productLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258)
s. However, in a straight angle in the actual operations of the business, the company still exists some defects which have not high competition to catGriggs)UNIVERSITY^Strategic managementINTRODUCTION PARTAs participating in the market economy enterprise needs to define its specific objectives and s Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) t enough to attract employees and customers to come to the business which is mainly due to the prestige and brand of the company ... Based on the needs of domestic and foreign markets, based on the strengths of the company should promote and overcome some weaknesses which are faulty, not strong enou Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) gh to compete with businesses in the same industry, the corporate business strategy construction for the period of 2012-2016 is set out as a matter ofLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258)
urgency. The thesis "Building corporate business strategy for Vietnam Australia Refrigeration Electrical Engineering Group Joint Stock Company in theGriggs)UNIVERSITY^Strategic managementINTRODUCTION PARTAs participating in the market economy enterprise needs to define its specific objectives and s Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) with the team of staff within the company, combined with the knowledge learned in the class, we have learnt, studied and completed the graduation capstone with the thesis:1Study objective of the thesis.-Systematization of the theoretical issues on strategic management-Analysis and evaluation of the Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) internal and external situation of the enterprise, from which to evaluate the strengths, weaknesses, opportunities and challenges for the enterprise.GLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258)
lobal Advanced Master of Business AdministrationProgramGriggUNIVERSITY _Strategic management-Propose some strategic complete solutions of the company Griggs)UNIVERSITY^Strategic managementINTRODUCTION PARTAs participating in the market economy enterprise needs to define its specific objectives and s Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) ing materials industry, safety deposit boxes, mobile phones, solar energy.-Analysis & evaluation of the internal and external situation of the enterprise, evaluation of strengths, weaknesses, opportunities and challenges for the enterprise.-Determination of some strategic complete solutions of Vietn Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258) am Australia in the period of 2012-2016.3Research method.-Use of the available documents (secondary data) to consider the size, structure and trend ofLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (258)
the market..-Research, investigation and survey to collect primary data which is mainly qualitative method.-Interview method.4Structure of the thesisGriggs)UNIVERSITY^Strategic managementINTRODUCTION PARTAs participating in the market economy enterprise needs to define its specific objectives and sGriggs)UNIVERSITY^Strategic managementINTRODUCTION PARTAs participating in the market economy enterprise needs to define its specific objectives and sGọi ngay
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