Luận văn thạc sĩ UEH factors affecting customer satisfaction and behavioral intention in the fast food industry in vietnam

➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạm

Loại tài liệu: PDF

Số trang: 59 Trang

Tài liệu: ✅ ĐÃ ĐƯỢC PHÊ DUYỆT

TẢI VỀ

Nội dung chi tiết: Luận văn thạc sĩ UEH factors affecting customer satisfaction and behavioral intention in the fast food industry in vietnam

Luận văn thạc sĩ UEH factors affecting customer satisfaction and behavioral intention in the fast food industry in vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYINTERNATIONAL SCHOOL OF BUSINESSPHAN THI KIM SUONGFACTORS AFFECTING CUSTOMER SATISFACTION ANDBEHAVIORAL INTENT

Luận văn thạc sĩ UEH factors affecting customer satisfaction and behavioral intention in the fast food industry in vietnam TION IN THE FAST FOODINDUSTRY IN VIETNAMMASTER OF BUSINESSHo Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYINTERNATIONAL SCHOOL OF

BUSINESSPHAN THI KIM SUONGFACTORS AFFECTING CUSTOMER SATISFACTION AND BEHAVIORAL INTENTION IN THE FAST FOODINDUSTRY IN VIETNAMID:22120070SUPERVISORS: Luận văn thạc sĩ UEH factors affecting customer satisfaction and behavioral intention in the fast food industry in vietnam

PROF. NGUYEN DONG PHONGDR. NGUYEN PHONG NGUYENHo Chi Minh City - Year 2014https: //k hot h u vien .comTable of ContentsChapter 1: Introduction........

Luận văn thạc sĩ UEH factors affecting customer satisfaction and behavioral intention in the fast food industry in vietnam

..........................................................1.1: Research background.............................................................11.2: R

UNIVERSITY OF ECONOMICS HO CHI MINH CITYINTERNATIONAL SCHOOL OF BUSINESSPHAN THI KIM SUONGFACTORS AFFECTING CUSTOMER SATISFACTION ANDBEHAVIORAL INTENT

Luận văn thạc sĩ UEH factors affecting customer satisfaction and behavioral intention in the fast food industry in vietnam ...............51.4: Research scope..................................................................61.5: The structure of the proposal..............

.....................................6Chapter 2: Literature review and hypothesis..............................................2.1: Sen ice quality... Luận văn thạc sĩ UEH factors affecting customer satisfaction and behavioral intention in the fast food industry in vietnam

..............................................................82.2: Food quality...................................................................102

Luận văn thạc sĩ UEH factors affecting customer satisfaction and behavioral intention in the fast food industry in vietnam

.3: Hedonic value..................................................................112.4: Utilitarian value...........................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYINTERNATIONAL SCHOOL OF BUSINESSPHAN THI KIM SUONGFACTORS AFFECTING CUSTOMER SATISFACTION ANDBEHAVIORAL INTENT

Luận văn thạc sĩ UEH factors affecting customer satisfaction and behavioral intention in the fast food industry in vietnam .........................................132.7: Hypothesis development.........................................................132.8: The proposal mod

el.............................................................17Chapter 3: Research Methodology...................................................... Luận văn thạc sĩ UEH factors affecting customer satisfaction and behavioral intention in the fast food industry in vietnam

....3.1: Research design................................................................183.2: Measurement scale......................................

Luận văn thạc sĩ UEH factors affecting customer satisfaction and behavioral intention in the fast food industry in vietnam

........................19

UNIVERSITY OF ECONOMICS HO CHI MINH CITYINTERNATIONAL SCHOOL OF BUSINESSPHAN THI KIM SUONGFACTORS AFFECTING CUSTOMER SATISFACTION ANDBEHAVIORAL INTENT