Luận văn thạc sĩ UEH factors affecting the consumer purchase intention of laptop in ho chi minh city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH factors affecting the consumer purchase intention of laptop in ho chi minh city
Luận văn thạc sĩ UEH factors affecting the consumer purchase intention of laptop in ho chi minh city
https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVO MINH HUNGAssoc. Professor Le Nguyen HauFACTORS AFFE Luận văn thạc sĩ UEH factors affecting the consumer purchase intention of laptop in ho chi minh city ECTING THE CONSUMER PURCHASE INTENTION OFLAPTOP IN HO CHI MINH CITYMASTER OF BUSINESS (Honours)1AcknowledgementI would like to express my sincere gratitude to my supervisor. Assoc. Professor Le Nguyen Hau for the valuable supervision, the support and encouragement he gave me.I would like to express Luận văn thạc sĩ UEH factors affecting the consumer purchase intention of laptop in ho chi minh city my gratitude to my ISB class friends for SPPS directions. Your encouragement, excellent guidance, and critical comments have greatly contributed to thLuận văn thạc sĩ UEH factors affecting the consumer purchase intention of laptop in ho chi minh city
is thesis.Finally. I would like to thank all of the respondents without whom, this research would have been impossible.Vo Minh HungFebuary 20142Abstrahttps://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVO MINH HUNGAssoc. Professor Le Nguyen HauFACTORS AFFE Luận văn thạc sĩ UEH factors affecting the consumer purchase intention of laptop in ho chi minh city with people, download songs and games, texting message and so on. Laptop has the ability to provides, obtain, and shares personal and social information. Through these benefits, young adults can create visual form of communication method, update their status in lime, and interacted with each other Luận văn thạc sĩ UEH factors affecting the consumer purchase intention of laptop in ho chi minh city in anytime and anywhere. Laptop also provided the capabilities of integrating wireless connections, 3G.Although the demand of young adults towards lapLuận văn thạc sĩ UEH factors affecting the consumer purchase intention of laptop in ho chi minh city
top in market is high, there is still a slow growth of market demand in certain area. The motivation of young adults to adopt a laptop in Vietnam is shttps://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVO MINH HUNGAssoc. Professor Le Nguyen HauFACTORS AFFE Luận văn thạc sĩ UEH factors affecting the consumer purchase intention of laptop in ho chi minh city gadgets and collectively consume over 70 percent of the region’s sales volume while contributing 67 percent to the overall dollar value (RickMartin 2012). Laptop firm does not have belter understanding the preferences of consumer to own a laptop, l inns will face the difficulty of fast growth on th Luận văn thạc sĩ UEH factors affecting the consumer purchase intention of laptop in ho chi minh city e business and difficulty to expand business.rhe main purpose of this research is to explore the factors affecting purchase intention of laptop in VieLuận văn thạc sĩ UEH factors affecting the consumer purchase intention of laptop in ho chi minh city
tnam. Researchers have identified four factors that affecting purchase intention of laptop during this research, which included relative advantages, phttps://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVO MINH HUNGAssoc. Professor Le Nguyen HauFACTORS AFFE Luận văn thạc sĩ UEH factors affecting the consumer purchase intention of laptop in ho chi minh city ing research will use3quantitative research method, conducted from surveying of laptop purchasers in Ho Chi Minh CityKey words: Intention. Laptop. Relative Advantages, Price, Social Influence, Compatibility.4Table of ContentsAbstract................................................................... Luận văn thạc sĩ UEH factors affecting the consumer purchase intention of laptop in ho chi minh city ..........3Table of Content.......................................................................5Table of Figure....................................Luận văn thạc sĩ UEH factors affecting the consumer purchase intention of laptop in ho chi minh city
....................................8Table of Table.........................................................................91.1.Research Background..https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVO MINH HUNGAssoc. Professor Le Nguyen HauFACTORS AFFE Luận văn thạc sĩ UEH factors affecting the consumer purchase intention of laptop in ho chi minh city 11.3.Research Objectives...............................................................121.4.Scope of the research.............................................................121.5.Significance of the Study.........................................................121.6.Structure of the Thesis........ Luận văn thạc sĩ UEH factors affecting the consumer purchase intention of laptop in ho chi minh city ...................................................13https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVO MINH HUNGAssoc. Professor Le Nguyen HauFACTORS AFFEhttps://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessVO MINH HUNGAssoc. Professor Le Nguyen HauFACTORS AFFEGọi ngay
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