Luận văn thạc sĩ UEH factors influencing the customers intention to use mobile commerce services in vietnam, an empirical analysis
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH factors influencing the customers intention to use mobile commerce services in vietnam, an empirical analysis
Luận văn thạc sĩ UEH factors influencing the customers intention to use mobile commerce services in vietnam, an empirical analysis
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Due ThuanFACTORS INFLUENCING THE CUSTOMERS’INTENTION TO USE MOBILE COMMER Luận văn thạc sĩ UEH factors influencing the customers intention to use mobile commerce services in vietnam, an empirical analysis RCESERVICES IN VIETNAM: AN EMPIRICAL ANALYSISMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2015UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Due ThuanFACTORS INFLUENCING THE CUSTOMERS’INTENTION TO USE MOBILE COMMERCE SERVICES IN VIETNAM: AN EMPIRICAL ANALYSISID: Luận văn thạc sĩ UEH factors influencing the customers intention to use mobile commerce services in vietnam, an empirical analysis 22120112MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. DINH CONG KHA1Ho Chi Minh City - Year 2015ACKNOW LEDGEMEN TSHie research described in this MasterLuận văn thạc sĩ UEH factors influencing the customers intention to use mobile commerce services in vietnam, an empirical analysis
s thesis was carried out during the second half of the year 2014 in Ho Chi Minh and Hanoi City. I would like to take this honor to acknowledge those wUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Due ThuanFACTORS INFLUENCING THE CUSTOMERS’INTENTION TO USE MOBILE COMMER Luận văn thạc sĩ UEH factors influencing the customers intention to use mobile commerce services in vietnam, an empirical analysis ess my gratitude to my supervisor. Dr. Dinh Cong Khai. for his guidance, advices and support throughout my thesis. It is due to his patient encouragement that I was motivated to accomplish my Master’s thesis. Secondly. 1 would like to thank all the 1SB Research Committee, the lecturers, and the staf Luận văn thạc sĩ UEH factors influencing the customers intention to use mobile commerce services in vietnam, an empirical analysis f at International School of Business and University of Economics Ho Chi Minh City for everything you have done for me during the MBA course. Thirdly.Luận văn thạc sĩ UEH factors influencing the customers intention to use mobile commerce services in vietnam, an empirical analysis
I would like to express my special thanks to my beloved family and friends who provided support and encouragement throughout this long process. FinalUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Due ThuanFACTORS INFLUENCING THE CUSTOMERS’INTENTION TO USE MOBILE COMMER Luận văn thạc sĩ UEH factors influencing the customers intention to use mobile commerce services in vietnam, an empirical analysis n and success of the study.Ho Chi Minh City. Vietnam.December 07th, 2014Tran Due Thuanhttps://khothuvien.cori!ABSTRACTMobile commerce (M-commerce) refers to (he ability 10 conduct wireless commerce transactions using mobile applications in mobile devices. M-commerce is marking a new era of innovatio Luận văn thạc sĩ UEH factors influencing the customers intention to use mobile commerce services in vietnam, an empirical analysis n in business. Advances in wireless technology have increased the number of people using mobile devices and accelerated the rapid development of M-comLuận văn thạc sĩ UEH factors influencing the customers intention to use mobile commerce services in vietnam, an empirical analysis
merce conducted with these devices.The purpose of this study is to investigate (he factors influencing the customers' intention to use M-commerce in VUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Due ThuanFACTORS INFLUENCING THE CUSTOMERS’INTENTION TO USE MOBILE COMMER Luận văn thạc sĩ UEH factors influencing the customers intention to use mobile commerce services in vietnam, an empirical analysis ented to investigate what determine users' adoption of M-commerce, in which we explore the relationships among those following factors, namely. Perceived Usefulness & Compatibility. Perceived Ease of Use. Perceived Cost, Perceived Trust toward Intention to Use M-commerce services. Furthermore. Self Luận văn thạc sĩ UEH factors influencing the customers intention to use mobile commerce services in vietnam, an empirical analysis - Efficacy was analyzed as a moderator.The quantitative research method was used. Through the direct and online survey, data collected from 608 usersLuận văn thạc sĩ UEH factors influencing the customers intention to use mobile commerce services in vietnam, an empirical analysis
in Vietnam were tested against the research model using the hierarchical multiple regression analysis approach. The results strongly support the propoUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Due ThuanFACTORS INFLUENCING THE CUSTOMERS’INTENTION TO USE MOBILE COMMER Luận văn thạc sĩ UEH factors influencing the customers intention to use mobile commerce services in vietnam, an empirical analysis tand the factors that can contribute to the adoption of M-commerce in Vietnam. This study successfully extends the TAM in the context of M-commerce by incorporating three additional constructs - Compatibility. Perceived Cost and Perceived Trust. Moreover. several implications for information technol Luận văn thạc sĩ UEH factors influencing the customers intention to use mobile commerce services in vietnam, an empirical analysis ogy/information system acceptance research and M-commerce service management practices are discussed.Keywords: Mobile commerce. M-commerce. PerceivedLuận văn thạc sĩ UEH factors influencing the customers intention to use mobile commerce services in vietnam, an empirical analysis
Usefulness & Compatibility, Perceived Ease of Use,. Perceived Cost, Perceived Trust, Behavioral intention.iiTABLE OF CONTENTSACKNOWLEDGEMENTS.........UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Due ThuanFACTORS INFLUENCING THE CUSTOMERS’INTENTION TO USE MOBILE COMMER Luận văn thạc sĩ UEH factors influencing the customers intention to use mobile commerce services in vietnam, an empirical analysis ...................................iiiLIST OF FIGI RES.....................................................viUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Due ThuanFACTORS INFLUENCING THE CUSTOMERS’INTENTION TO USE MOBILE COMMERGọi ngay
Chat zalo
Facebook