Luận văn thạc sĩ UEH the impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist village in ho chi minh city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH the impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist village in ho chi minh city
Luận văn thạc sĩ UEH the impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist village in ho chi minh city
MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS - HOCHIMINH CITY(ÍINGUYỀN MINH HẠITHE IMPACT OF CUSTOMER SATISFACTION, SERVICE QUALITY AND Luận văn thạc sĩ UEH the impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist village in ho chi minh city BRAND IMAGE ON CUSTOMER LOYALTYTOWARDS THE RESTAURANTS OF THE TOURIST VILLAGE IN HO CHI MINH CITYMASTER’S THESISHo Chi Minh City -201’MINISTRY OF EDUC ATION AND TRAININGUNIVERSITY OF ECONOMICS - HOCHIMINH CITYaNGUYỀN MINH HAUTHE IMPACT OF CUSTOMER SATISFACTION, SERVICE QUALITY AND BRAND IMAGE ON CU Luận văn thạc sĩ UEH the impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist village in ho chi minh city STOMER LOYALTY TOWARDS THE RESTAURANTS OF THE TOURIST VILLAGE IN HO CHI MINH CITYMASTER'S THESISMASTER IN BUSINESS ADMINISTRATIONOlogy Code: 60.34.05SLuận văn thạc sĩ UEH the impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist village in ho chi minh city
upervisorPhD. TRÂN HÀ MINH QUÂNHo Chi Minh City -2012ABSTRACTNowadays, together with the social economic improvement, the living standard is increasinMINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS - HOCHIMINH CITY(ÍINGUYỀN MINH HẠITHE IMPACT OF CUSTOMER SATISFACTION, SERVICE QUALITY AND Luận văn thạc sĩ UEH the impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist village in ho chi minh city nd find out the better ways to attract more customers. Hut it seems Io be inefficient Io keep old customers and attract new customers. why does inefficient stale happen and last for a long lime in restaurant industry? The researchers pay attention to find the reason for rhe problem and discover rhe Luận văn thạc sĩ UEH the impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist village in ho chi minh city main factors influencing to customer loyalty in restaurant industry.On the other hand, one of the interesting tourist types is the Tourist Tillage. IlLuận văn thạc sĩ UEH the impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist village in ho chi minh city
exists as the resort or the simpler type: restaurant. If resorts mainly exist in the provinces, restaurants of the tourist village popularly exist tnMINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS - HOCHIMINH CITY(ÍINGUYỀN MINH HẠITHE IMPACT OF CUSTOMER SATISFACTION, SERVICE QUALITY AND Luận văn thạc sĩ UEH the impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist village in ho chi minh city square, can connect luxurious structure of the restaurant to the use of air, atmosphere and tree building. But even though, possessing these advantages, the number of customers come to the restaurants of the tourist village have also decreased. Whether may It be influenced by the common rules which Luận văn thạc sĩ UEH the impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist village in ho chi minh city have affected to restaurant industry’ or having another factors aiming al the tourist village not? This is a practical question and to supply a correcLuận văn thạc sĩ UEH the impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist village in ho chi minh city
t answer requires a research to show full of theoretical side, practical side.This thesis was conducted aiming al solving these problems and used inteMINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS - HOCHIMINH CITY(ÍINGUYỀN MINH HẠITHE IMPACT OF CUSTOMER SATISFACTION, SERVICE QUALITY AND Luận văn thạc sĩ UEH the impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist village in ho chi minh city ng Tourist Tillage. The results reveal that customer satisfaction, rhe components of service quality and rhe brand image of the restaurant have positive impact of customer loyalty.3Based on the findings, ư is recommended that the restaurants of the tourist Village in Ho Chi Minh city should consider Luận văn thạc sĩ UEH the impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist village in ho chi minh city the long term strategy as well as increasing marketing program.Key- words:Customer loyalty, customer satisfaction, the brand image of the restaurant.Luận văn thạc sĩ UEH the impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist village in ho chi minh city
4TABLE OF CONTENTSAcknowledgements.................................................IAbstract........................................................IIMINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS - HOCHIMINH CITY(ÍINGUYỀN MINH HẠITHE IMPACT OF CUSTOMER SATISFACTION, SERVICE QUALITY AND Luận văn thạc sĩ UEH the impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist village in ho chi minh city .I1.2Problem definition.........................................3MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS - HOCHIMINH CITY(ÍINGUYỀN MINH HẠITHE IMPACT OF CUSTOMER SATISFACTION, SERVICE QUALITY ANDGọi ngay
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