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Luận văn thạc sĩ UEH the mediating role of perceived value in the relationship between service quality and trust a case study of private general hospital in HCMC

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Nội dung chi tiết: Luận văn thạc sĩ UEH the mediating role of perceived value in the relationship between service quality and trust a case study of private general hospital in HCMC

Luận văn thạc sĩ UEH the mediating role of perceived value in the relationship between service quality and trust a case study of private general hospital in HCMC

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLAM HAI NGUYENTHE MEDIATING ROLE OF PERCEIVED VALUE IN THE RELATIONSHIP BETWEE

Luận văn thạc sĩ UEH the mediating role of perceived value in the relationship between service quality and trust a case study of private general hospital in HCMC EN SERVICE QUALITY AND TRUST - A CASE STUDY OF PRIVATE GENERAL HOSPITAL IN HCMCMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2012https://khothu

vien .comUNIVERSITY OF ECONOMICS HO C HI MINH CITYInternational School of BusinessLAM HAI NGUYENTHE MEDIATING ROLE OF PERCEIVED VALUE IN THE RELATIONS Luận văn thạc sĩ UEH the mediating role of perceived value in the relationship between service quality and trust a case study of private general hospital in HCMC

HIP BETWEEN SERVICE QUALITY AND TRUST - A CASE STUDY OF PRIX ATE GENERAL HOSPITAL IN HCMCID: 60340102MASTER OF BUSINESS (Honours)SUPERVISOR: DR. PHAM

Luận văn thạc sĩ UEH the mediating role of perceived value in the relationship between service quality and trust a case study of private general hospital in HCMC

NGOC THUYHo Chi Minh City - Year 20121ACKNOWLEDGEMENTSI would like to express my sincere gratitude to Dr. Pham Ngoc Thuy who has supported me a lot wi

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLAM HAI NGUYENTHE MEDIATING ROLE OF PERCEIVED VALUE IN THE RELATIONSHIP BETWEE

Luận văn thạc sĩ UEH the mediating role of perceived value in the relationship between service quality and trust a case study of private general hospital in HCMC well as useful knowledge lor my research.I greatly appreciate to all my friends who supported me to do the survey al the hospital with me.I would like

to thank the board management and Doctors at Van Ilanh Hospital to allow me to do the survey at this hospital and provided necessary information.Fina Luận văn thạc sĩ UEH the mediating role of perceived value in the relationship between service quality and trust a case study of private general hospital in HCMC

lly. I would like to send my best regards to all of those who kindly supported me during the data collection phase and the completion of this thesis.D

Luận văn thạc sĩ UEH the mediating role of perceived value in the relationship between service quality and trust a case study of private general hospital in HCMC

ecember 9. 2012Ho Chi Minh City. Viet NamI .am Hai Nguyen2ABSTRACTHealthcare is a significant part of a country's economy. The delivery of health care

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLAM HAI NGUYENTHE MEDIATING ROLE OF PERCEIVED VALUE IN THE RELATIONSHIP BETWEE

Luận văn thạc sĩ UEH the mediating role of perceived value in the relationship between service quality and trust a case study of private general hospital in HCMC esearch aims to identify the service quality affecting to patient perceived value and the patient perceived value affecting to patient trust.A questio

nnaire has been developed based on the dimension of patient - perceived Total Quality Sen ice ( TQS) in healthcare scale. Corporate reputation scale. Luận văn thạc sĩ UEH the mediating role of perceived value in the relationship between service quality and trust a case study of private general hospital in HCMC

Perceived value scale, trust scale and then adjusted by results of in-depth inteniew of doctors, nurses and patients. The number of respondents is 177

Luận văn thạc sĩ UEH the mediating role of perceived value in the relationship between service quality and trust a case study of private general hospital in HCMC

people. The average duration of the interviews was ten minutes. The respondent is that of individuals over the age of 18, who used the hospitalizatio

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLAM HAI NGUYENTHE MEDIATING ROLE OF PERCEIVED VALUE IN THE RELATIONSHIP BETWEE

Luận văn thạc sĩ UEH the mediating role of perceived value in the relationship between service quality and trust a case study of private general hospital in HCMC ed value and the strong significant impact of perceived value to trust. Therefore, investor should improve service quality to gain patient trust.Becau

se of limited time and resources, the dimension of sen ice quality has 4 factors while the conceptualization of service quality SERVQUAL features five Luận văn thạc sĩ UEH the mediating role of perceived value in the relationship between service quality and trust a case study of private general hospital in HCMC

dimensions: tangibles, reliability, responsiveness, empathy and assurance (Parasuraman et al., 1988). Future researches may consider including more f

Luận văn thạc sĩ UEH the mediating role of perceived value in the relationship between service quality and trust a case study of private general hospital in HCMC

actors to understand deeply in sen ice quality in healthcare.3TABLE OF CONTENTSCHAPTER 1: INTRODUCTION................................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLAM HAI NGUYENTHE MEDIATING ROLE OF PERCEIVED VALUE IN THE RELATIONSHIP BETWEE

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLAM HAI NGUYENTHE MEDIATING ROLE OF PERCEIVED VALUE IN THE RELATIONSHIP BETWEE

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