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Marketing strategies for attracting international tourists case of ben thanh tourist company

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Marketing strategies for attracting international tourists case of ben thanh tourist company

TRUÔNG ĐẠI HỌC MỞTP.HCM UN1VERS1TÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM3NGUYEN THỊ THU THỦYMARKETING STRATEGI

Marketing strategies for attracting international tourists case of ben thanh tourist company IES FOR ATTRAC TING INTERNATIONAL TOURISTS: CASE OF BEN THANH TOURIST COMPANYMASTER PROJECTMASTER IN BUSINESS & MARKETING MANAGEMENTProject Tutor: Pro

f., Dr. NGUYEN DONG PHONGHo Chi Minh City (2010)STUDENT DECLRARATION«The Université l.ibre De Bruxelles - Solvay Business School and The Ho Chi Minh C Marketing strategies for attracting international tourists case of ben thanh tourist company

ity Open Univeristy is not responsible for any argument, data or statement contained in this final project. These are only binding upon their author»H

Marketing strategies for attracting international tourists case of ben thanh tourist company

o Chi Minh City, 25 November, 2010Nguyen Thị Thu ThúyACKNOW I .EG EM ENTSMy sincere thanks to Prof.. Dr. Nguyen Dong Phong, who has given useful and p

TRUÔNG ĐẠI HỌC MỞTP.HCM UN1VERS1TÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM3NGUYEN THỊ THU THỦYMARKETING STRATEGI

Marketing strategies for attracting international tourists case of ben thanh tourist company o taught me during the courses at The Ho Chi Minh City Open UniversityAnd my sincere thanks to Mr. Bui Quang Son (PR Marketing Manager of Ben Thanh To

urist Company) for his kind assistance.Nguyen I hị Thu Thủy, MB.MM3 Ho Chi Minh City. 25 November. 2010COMMENTS FROM THE THESIS TUTORStudent: NGUYỄN T Marketing strategies for attracting international tourists case of ben thanh tourist company

HỊ THU THỦYThesis: MARKETING STRA1EGY OF BEN THANH TOURIST COMPANYTutor: Associate I’rofessor Doctor NGUYEN DONG PHONGThe structure of the thesis is r

Marketing strategies for attracting international tourists case of ben thanh tourist company

ational. The analysis of the thesis is scientific, in detail. Based on this, the thesis have given Marketing strategy of Den Thanh Tourist Company. It

TRUÔNG ĐẠI HỌC MỞTP.HCM UN1VERS1TÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM3NGUYEN THỊ THU THỦYMARKETING STRATEGI

Marketing strategies for attracting international tourists case of ben thanh tourist company ing lime, the author has shown his scientific, creative and diligent spirit.I suggest the committee should give permission for her to present it to yo

ur kind considerationHo Chi Minh City, 15 November, 2009 (signed)Assoc Pro Dr NGUYEN DONG PHONGI ABLE OE COM EM SEXECUTIVE SUMMARY.................... Marketing strategies for attracting international tourists case of ben thanh tourist company

............................ICHAPTER 1: INTRODUCTION..........................................31.1General information.................................

Marketing strategies for attracting international tourists case of ben thanh tourist company

.........31.2Problem statement............................................313 Objective.....................................................31.4Method

TRUÔNG ĐẠI HỌC MỞTP.HCM UN1VERS1TÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM3NGUYEN THỊ THU THỦYMARKETING STRATEGI

TRUÔNG ĐẠI HỌC MỞTP.HCM UN1VERS1TÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM3NGUYEN THỊ THU THỦYMARKETING STRATEGI

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