The impact of social presence in the tnterface on customers purchase intention toward online store
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: The impact of social presence in the tnterface on customers purchase intention toward online store
The impact of social presence in the tnterface on customers purchase intention toward online store
UNIVERSITY OF ECONOMICS HO CHI MINH CITYIntenidtiondl School of BusinessDang Thi Tuong ViTHE IMPACT OF SOCIAL PRESENCE INTHE WEB INTERFACE ONCUSTOMER’ The impact of social presence in the tnterface on customers purchase intention toward online store ’S PURCHASE INTENTIONTOWARD ONLINE STOREMASTER OF BUSINESSHo Chi Minh City - Year 2014ACKNOWLEDGEMENTThis thesis could not be finish without the help and support of many people who are gratefully acknowledged here.At the very first. I would like to express my deepest gratitude to my supervisor.Dr. V The impact of social presence in the tnterface on customers purchase intention toward online store o Ngoc Thuy. With their guidance. I could have worked out this thesis. They had offered me valuable suggestions and criticisms with his profound knowlThe impact of social presence in the tnterface on customers purchase intention toward online store
edge in rich research experience.I am grateful to express my sincere to Prof. Nguyen Dinh Tho. I have learned from him a lot not only about research dUNIVERSITY OF ECONOMICS HO CHI MINH CITYIntenidtiondl School of BusinessDang Thi Tuong ViTHE IMPACT OF SOCIAL PRESENCE INTHE WEB INTERFACE ONCUSTOMER’ The impact of social presence in the tnterface on customers purchase intention toward online store ess.I would like to extent my sincere thanks to all my classmates and friends. Their kindness and supports have contributed very much in my working process. Most important, 1 would like to express my most sincere thanks to my family for their continuous encouragement and support.DeclarationI herein The impact of social presence in the tnterface on customers purchase intention toward online store declare that this thesis, to the best of my knowledge and belief, is my own work and effort and that is has not been submitted, cither in part or wholThe impact of social presence in the tnterface on customers purchase intention toward online store
e, anywhere for any award.Information and ideas taken from other sources as cited as such. This work has not been published.SignatureDang Thi Tuong ViUNIVERSITY OF ECONOMICS HO CHI MINH CITYIntenidtiondl School of BusinessDang Thi Tuong ViTHE IMPACT OF SOCIAL PRESENCE INTHE WEB INTERFACE ONCUSTOMER’ The impact of social presence in the tnterface on customers purchase intention toward online store ...........................................................11.1Research Background................................................................11.2Problematic of Research............................................................21.3Research Objectives............................................ The impact of social presence in the tnterface on customers purchase intention toward online store ....................31-4 Significance of Resetirch:.,.:.:.:...:...........:.:.:.:...:...:...:....:.. 31.5Scope of Research.....................The impact of social presence in the tnterface on customers purchase intention toward online store
.............................................41.6Structure of thesis................................................................4CHAPTER 2: LITERAUNIVERSITY OF ECONOMICS HO CHI MINH CITYIntenidtiondl School of BusinessDang Thi Tuong ViTHE IMPACT OF SOCIAL PRESENCE INTHE WEB INTERFACE ONCUSTOMER’ The impact of social presence in the tnterface on customers purchase intention toward online store ■.......•....... ■ 62.2Theoretical background.............................................................Ộ2.2.1.SQC.i.al.p.reseiice.... .........................................2.2.2Perceived usefulness.........................................................8 The impact of social presence in the tnterface on customers purchase intention toward online store UNIVERSITY OF ECONOMICS HO CHI MINH CITYIntenidtiondl School of BusinessDang Thi Tuong ViTHE IMPACT OF SOCIAL PRESENCE INTHE WEB INTERFACE ONCUSTOMER’Gọi ngay
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