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(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

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Nội dung chi tiết: (TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

VIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN UICE FRANCHISE BUSINESS PLANMEMBERSl.vu TƯYET NGAN2NGUYEN THI KIM OANH3NGUYEN DUY KIM THU4NGUYEN TIEN DAT5NGO HOANG CHIEN6.NGUYEN QUOC CUONG7.NGƯYEN D

UY LONGINTRODUCTION1Importance role of food and Beverage Industry in VietnamThe food and beverage industry. is a very large one. and was expected to v (TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

alue at US$33.7 billion in 2012. with predicted growth at 18.9 percent till year 2014. It is growing fast at almost 21 percent in 2013. producing food

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

at a growth of 20 percent and beverage production at almost 27 percent. In terms of volume growth for producing packaged food and soft drinks. Vietna

VIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN by food and noodles, have experienced growth in production.2Trend of Food anf Beverage Industry in VietnamConsumer spending on Food & Beverage is grow

ing. The food service industry IS expected to grow at a compound annual growth rate of six per cent between 2013 and 2018. Per capita expenditure on f (TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

ood and non-alcoholic beverages is expected to glow at seven per cent per annum from 2012 to 2016. reaching US$276 by 2016. Associated with this growt

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

h in Food & Beverage is the growth of moder n retail formats such as supermar kets w hich present opportunities for greater exposure to imported produ

VIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN namese living standaids has already started to rise The country’s economies have developed into one of Asia's dynamic and grow ing market for agricult

ure food. The market has a potential growth, as the spending on packaged food and beverages Hl Vietnam is still considered low. Vietnam s WTO membersh (TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

ip lias promoted a reduction in its trade and investment barriers including tariffs, subsidies, non-tai iff barriers, investment restrictions and inte

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

llectual property rights (IPR). Rising disposable income levels and changing lifestyles, particularly in urban areas, aie increasing consumer demand f

VIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN . The agricultural sector requires significant investment, foreign investors can expect assisted entry.The growing tourism sector is a factor fuelling

interest 111 convenience categories, in addition to sub-sectors such as soft drinks and alcoholic drinks. Health consciousness trends provide an oppo (TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

rtunity for Food & Beverage manufacturers to diversify into food options perceived to be healthier.3,Juice trend:In 2014. juice registered off-trade v

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

olume and value growth of 12% and 20% respectively. Although these rates were lower than those recorded in 2013. they were still high, indicating stro

VIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN robust growth of juice drinks In addition, people, especially those who live in urban areas, are becoming increasingly busy and reluctant to squeeze j

uice for themselves and their family. Instead, they purchase packaged juice drinks made by prestigious manufacturers for convenience and hygiene.As Vi (TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

etnam IS a tropical country with the climate is almost hot during the year that the consume of beverage is extremely high especially for the juice. Es

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

pecially in Ho Chi Minh City, people now are more tending to reach those kinds of product that not only meet then need but be a healthy product as wel

VIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN or of juice since it's good for the health. Juice is become an indispensable daily drink of the Ho Chi Minh people with the demand for juice, smoothie

s or fmit/vegetable products increasing steadily.PART 1: EXECUTIVE SUMMARY1Jamba Juice:The purpose of OIU business is to provide tile customer with th (TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

e truly good quality and healthy product such as Juice and smoothies, to help the customers to aware more of their health with their daily food and dr

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

inks.At fust. we open the first Jamba Juice on Tran Nao street. District 2 where there are a lot of segmentations and potential customers. Publishing

VIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN on, we develop the long-term strategy- for Jamba Juice to go further in this business line.2Product: Freshly Squeezed Juices and SmoothiesThat the hig

h quality and healthy of the product brings to Jamba Juice the very unique characteristic.Another good point of Jamba is the expertise of Jamba team m (TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

embers with deep level of nutrition and wellness knowledge. Master Blenders are our internal juice and smoothie gurus ready to serve you even better.3

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

The market:Ho Chi Minh City is a great potential market for the Juice industry' with the increasingly high demand of drinks with fresh, nutritious, an

VIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN uice since they want a real fresh and healthy drink. And Jamba can do it. The customers of the Juice industry' in Vietnam are diverse with the large n

umber of customers and there are many customer segmentations. Especially for the segmentation of customer with the age is under 25 which is a big segm (TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

entation with the consumption of Juice is huge and increase steadily. The elderly - a potential segmentation of the Juice industry is strong also. The

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

living standard of the Ho Chi Minh City is increasing and they are more concerning about theứ healthy that they would like to choose those kind of dr

VIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN at coffee and the other normal favorite drinks doesn’t meet the need of the people nowadays.The size of this market is growing. People at e more willi

ng to pay for these high - quality' products Above that, the living standard and the average income IS higher than before. With the purpose to provide (TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

the high-quality' Juice drinks to the customers, the location is located on Tran Nao Stieet in District 2 with the high number of potential customers

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

These are parents with young kids, the elderly, and the families with high income diat they will reach such high nutritious and healthy product as Ju

VIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN buck. Coffee house. Tiling Nguyen coffee. Highlands coffee and the others coffee store are the competitors with Jamba even when then main products is

coffee which is the favorite daily drink of Vietnamese people. Besides, these stores have the similar products as Jamba. But the trend is changing, pe (TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

ople are reaching the products with higher quality and good for then health and Juice is one of the top choices. Jamba get the expertise in this field

(TIỂU LUẬN) GROUPPROJECTTopicJAMBAJUICEFRANCHISEBUSINESSPLAN

with the high knowledge about the nutritious and healthy products and the products of Jamba IS also examined by the specialists and this will gain th

VIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU