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Effect of employer branding on job application decisions of fresh graduates in ho chi minh city – a case study on retail enterprises

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Nội dung chi tiết: Effect of employer branding on job application decisions of fresh graduates in ho chi minh city – a case study on retail enterprises

Effect of employer branding on job application decisions of fresh graduates in ho chi minh city – a case study on retail enterprises

EJMMINISTRY OF EDUCATION AND TRAINING THE STATE BANK OF VIET NAMBANKING UNIVERSITY OF HO CHI MINH CITYTRIEƯ DOAN NGAN DAOEFFECT OF EMPLOYER BRANDING O

Effect of employer branding on job application decisions of fresh graduates in ho chi minh city – a case study on retail enterprises ON JOB APPLICATION DECISIONS OF FRESH GRADUATES IN HO CHI MINH CITY - A CASE STUDY ON RETAIL ENTERPRISESBACHELOR THESIS MAJOR: BUSINESS ADMINISTRATION

( ODE: 7340101HO CHI MINH CITY. 2021p...............................................................MINISTRY OF EDUCATION AND TRAINING THE STATE BANK Effect of employer branding on job application decisions of fresh graduates in ho chi minh city – a case study on retail enterprises

OF MET NAM BANKING UNIVERSITY OF HO CHI MINH CH YTRIEU DOAN NGAN D AOEFFECT OF EMPLOYER BRANDING ON JOB APPLICATION DECISIONS OF FRESH GRADUATES IN H

Effect of employer branding on job application decisions of fresh graduates in ho chi minh city – a case study on retail enterprises

O CHI MINH CITY - A CASE STUDY ON RETAIL ENTERPRISES.BACHELOR THESIS MAJOR: BUSINESS ADMINISTRATION CODE: 7340101SUPERVISOR PHAM HUONG DIEN, Ph.DHO CH

EJMMINISTRY OF EDUCATION AND TRAINING THE STATE BANK OF VIET NAMBANKING UNIVERSITY OF HO CHI MINH CITYTRIEƯ DOAN NGAN DAOEFFECT OF EMPLOYER BRANDING O

Effect of employer branding on job application decisions of fresh graduates in ho chi minh city – a case study on retail enterprises tes is known as potential employee for the employer. Fresh graduates having new ideas, knowledge can contribute to the development of the company. So

the employers need to identify and understand the range of factors that affect job application decisions of this potential human capital. In this stud Effect of employer branding on job application decisions of fresh graduates in ho chi minh city – a case study on retail enterprises

y. I hypothesize that organizational size, compensation and benefits, training and development, corporate reputation and word of mouth that influence

Effect of employer branding on job application decisions of fresh graduates in ho chi minh city – a case study on retail enterprises

the decisionmaking of fresh graduates. Using regression analysis. I demonstrate that fresh graduates is impacted by training and development opportuni

EJMMINISTRY OF EDUCATION AND TRAINING THE STATE BANK OF VIET NAMBANKING UNIVERSITY OF HO CHI MINH CITYTRIEƯ DOAN NGAN DAOEFFECT OF EMPLOYER BRANDING O

Effect of employer branding on job application decisions of fresh graduates in ho chi minh city – a case study on retail enterprises ides that, organizations should develop many training and development programs for employee because fresh graduates prefer working in a company where

they can learn and develop new skills and knowledge. The results suggest that firms should develop employer branding and communicate values that compa Effect of employer branding on job application decisions of fresh graduates in ho chi minh city – a case study on retail enterprises

ny brings for customers, employees and social communities to attract the attention of potential applicants.Aẹr words: employer branding, fresh graduat

Effect of employer branding on job application decisions of fresh graduates in ho chi minh city – a case study on retail enterprises

es, job application decisions, retail enterprise.DECLARATION OF AUTHENTIC TTYI the undersigned declare that all material presented in this paper is my

EJMMINISTRY OF EDUCATION AND TRAINING THE STATE BANK OF VIET NAMBANKING UNIVERSITY OF HO CHI MINH CITYTRIEƯ DOAN NGAN DAOEFFECT OF EMPLOYER BRANDING O

Effect of employer branding on job application decisions of fresh graduates in ho chi minh city – a case study on retail enterprises antly misrepresented material presented here, any degree or credits awarded to me on the basic of that material may be revoked.I declared that all sta

tements and information contained herein are true, correct and accurate to the best of my knowledge and belief.Trieu Doan Ngan DaoiiiACKNOWLEDGEMENTI Effect of employer branding on job application decisions of fresh graduates in ho chi minh city – a case study on retail enterprises

would like to take this opportunity to acknowledge serveral individuals who have helped me to complete my thesis.Frist of all, I would like to express

Effect of employer branding on job application decisions of fresh graduates in ho chi minh city – a case study on retail enterprises

my endless thanks and gratefulness to my supervisor Ph.D Pham Huong Dien. Her kindly and continuous advices through the process of completion of my t

EJMMINISTRY OF EDUCATION AND TRAINING THE STATE BANK OF VIET NAMBANKING UNIVERSITY OF HO CHI MINH CITYTRIEƯ DOAN NGAN DAOEFFECT OF EMPLOYER BRANDING O

Effect of employer branding on job application decisions of fresh graduates in ho chi minh city – a case study on retail enterprises een impossible to be done effectively.Secondly, I want to thanks my family for their endless love, care, and have most assistant and motivation me for

the whole of my life.Next, my deeply thanks come to all of my friends who always support me during time I study in Banking University of Ho Chi Minh Effect of employer branding on job application decisions of fresh graduates in ho chi minh city – a case study on retail enterprises

City. I am thankful for the times and they have listened to me. advised me and even comforted me. Their kindly helps, care and motivation gave me stre

Effect of employer branding on job application decisions of fresh graduates in ho chi minh city – a case study on retail enterprises

ngth and lift me up all the trouble for the rest of my life.Ho Chi Minh C ity, June 2021Trieu Doan Ngan Daoiv

EJMMINISTRY OF EDUCATION AND TRAINING THE STATE BANK OF VIET NAMBANKING UNIVERSITY OF HO CHI MINH CITYTRIEƯ DOAN NGAN DAOEFFECT OF EMPLOYER BRANDING O

EJMMINISTRY OF EDUCATION AND TRAINING THE STATE BANK OF VIET NAMBANKING UNIVERSITY OF HO CHI MINH CITYTRIEƯ DOAN NGAN DAOEFFECT OF EMPLOYER BRANDING O

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