Factors affecting customers purchasing decision for consumer goods brands in ho chi minh city in the integration competition
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Factors affecting customers purchasing decision for consumer goods brands in ho chi minh city in the integration competition
Factors affecting customers purchasing decision for consumer goods brands in ho chi minh city in the integration competition
MINISTRY OF EDUCATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY HCMCNGUYEN TRAN MAI VYFACTORS AFFECTING CUSTOMER’S PURCHASING DECISIONFOR C Factors affecting customers purchasing decision for consumer goods brands in ho chi minh city in the integration competition CONSUMER GOODS BRANDS IN HO CHI MINH CITYIN THE INTEGRATION COMPETITIONBACHELOR THESISMAJOR: BUSINESS ADMINISTRATIONCODE: 52340101INSTRUCTOR: M.S. DANG TRUONG TH ANH NHAN'Ho Chi Minh City, 20182ABSTRACTThe purpose of this research is to analyze the factors affecting customer's purchasing decision fo Factors affecting customers purchasing decision for consumer goods brands in ho chi minh city in the integration competition r consumer goods brands in Ho Chi Minh City in the integration competition, also help Ho Chi Minh City business owners orient and define the strategyFactors affecting customers purchasing decision for consumer goods brands in ho chi minh city in the integration competition
and competitiveness of their brands and find solutions to promote the brand and develop the business.This study collected data from the survey of the MINISTRY OF EDUCATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY HCMCNGUYEN TRAN MAI VYFACTORS AFFECTING CUSTOMER’S PURCHASING DECISIONFOR C Factors affecting customers purchasing decision for consumer goods brands in ho chi minh city in the integration competition ed by concurrent data on SPSS software, the main objectives of this study are to:-First, identify the factors affecting customer’s purchasing decision for consumer goods brands in HCMC in integration competition.-Second, determine the priority order of the impact level these factors affecting custom Factors affecting customers purchasing decision for consumer goods brands in ho chi minh city in the integration competition er's purchasing decision for consumer goods brands in HCMC in integration competition.-Third, propose solutions to improve Ho Chi Minh City consumer gFactors affecting customers purchasing decision for consumer goods brands in ho chi minh city in the integration competition
oods brands in integration competitionBACHELOR THESISNGUYEN TRAN MAI VY3COMMITMENT AND THANKSThis thesis is the researcher’s own work, the research reMINISTRY OF EDUCATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY HCMCNGUYEN TRAN MAI VYFACTORS AFFECTING CUSTOMER’S PURCHASING DECISIONFOR C Factors affecting customers purchasing decision for consumer goods brands in ho chi minh city in the integration competition esis.After a period of time studying, the researcher was helped by all the teachers and friends in support of implementing the knowledge more and more abundant.With deepest gratitude, the researcher would like to sincerely thank all the teachers of the Business Administration Department who use thei Factors affecting customers purchasing decision for consumer goods brands in ho chi minh city in the integration competition r knowledge and enthusiasm to convey the precious knowledge to students during the study period at Banking University HCMC. In particular, the researcFactors affecting customers purchasing decision for consumer goods brands in ho chi minh city in the integration competition
her would like to give a special thank to Ph.D. Dang Truong Thanh Nhan for spending time in guidance and support for the researcher’s bachelor thesis.MINISTRY OF EDUCATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY HCMCNGUYEN TRAN MAI VYFACTORS AFFECTING CUSTOMER’S PURCHASING DECISIONFOR C Factors affecting customers purchasing decision for consumer goods brands in ho chi minh city in the integration competition like to receive valuable comments from teachers and classmates so that the knowledge in this field will be enhanced and improved.BACHELOR THESISNGUYEN TRAN MAI VY4IMPLEMENTATION SCHEDULETable 1. Implementation scheduleFrom Jan / 2018To Dec/20181357911++++++ Factors affecting customers purchasing decision for consumer goods brands in ho chi minh city in the integration competition MINISTRY OF EDUCATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY HCMCNGUYEN TRAN MAI VYFACTORS AFFECTING CUSTOMER’S PURCHASING DECISIONFOR CGọi ngay
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