Hanbook of marketing analytics edit by mizik
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Hanbook of marketing analytics edit by mizik
HANDBOOK OFEEElgarMarketing AnalyticsEdited byNatalie Mizik • Dominique M. HanssensHandbook of MarketingAnalyticsMethods and Applications in Marketing Hanbook of marketing analytics edit by mizik gManagement, Public Policy, and Litigation SupportEdited byNatalie MizikProfessor of Marketing and J. Gary Shansby endowed Chair in Marketing Strategy, Foster Schoo/ of Business, University of Washington, USADominique M. HansscnsDistinguished Research Professor of Marketing, Anderson School of Manag Hanbook of marketing analytics edit by mizik ement, University of California, ỈẨ)S Angeles, USAEEEdward ElgPUBLISHINGarCheltenham, UK • Northampton, MA. USA© Natalie Mizik and Dominique M. HansseHanbook of marketing analytics edit by mizik
ns 2018All rights reserved. No pari of ihis publication may be reproduced, stored in a retrieval system or transmilled in any form or by any means, elHANDBOOK OFEEElgarMarketing AnalyticsEdited byNatalie Mizik • Dominique M. HanssensHandbook of MarketingAnalyticsMethods and Applications in Marketing Hanbook of marketing analytics edit by mizik dThe I.ypiatts15 Lansdown RoadCheltenhamGlos GL50 2JAUKEdward Elgar Publishing. Inc.William Pratt House9 Dewey CourtNorthamptonMassachusetts 01060USAHANDBOOK OFEEElgarMarketing AnalyticsEdited byNatalie Mizik • Dominique M. HanssensHandbook of MarketingAnalyticsMethods and Applications in MarketingGọi ngay
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