Implementing google analytics in marketing activity of simicart , LTD
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Implementing google analytics in marketing activity of simicart , LTD
INTRODUCTION1Define the significance of researchIn a modem market economy like ours in Vietnam today, competition among businesses is inevitable. And Implementing google analytics in marketing activity of simicart , LTD with the support of technology in the 4.0 industrial revolution contest, more and more businesses find their unique competitive advantage. For example, in the field of commerce, the rise of e-commerce enterprises has created great pressure on traditional commercial enterprises. Cash payments were g Implementing google analytics in marketing activity of simicart , LTD radually replaced by electronic payment, TV advertising, signs gradually replaced by digital advertising, show-room display was gradually replaced byImplementing google analytics in marketing activity of simicart , LTD
commercial websites. The rapid development of e-commerce is not only dueto thevalueit brings buyers: fast, compact,convenient, anytime,anywhere;but alINTRODUCTION1Define the significance of researchIn a modem market economy like ours in Vietnam today, competition among businesses is inevitable. And Implementing google analytics in marketing activity of simicart , LTD zing,evaluating andtaking action in accordance with the situation of his/herbusiness. However,in theworld in general and in Vietnamin particular, there arestill many e-commerce enterprises that have not exploited the second mentioned advantage.In this context, the number of web analytics tools is al Implementing google analytics in marketing activity of simicart , LTD so growing rapidly. Many tools were bom, meeting many different needs of e-commerce businesses. Among them. Google Analytics, which is provided free fImplementing google analytics in marketing activity of simicart , LTD
rom Google, is a typical name with the ability to track many important indicators and the potential for application to the business in e-commerce busiINTRODUCTION1Define the significance of researchIn a modem market economy like ours in Vietnam today, competition among businesses is inevitable. And Implementing google analytics in marketing activity of simicart , LTD dly learn about the Google Analytics tool and choose the topic: “Implementing Google1Analytics in marketing activity of SiniiCart, LTD.”.2Aims and process of the researchResearch in the thesis will focus on Google Analytics tool and the status of applying this tool in some e-commerce companies in Vi Implementing google analytics in marketing activity of simicart , LTD etnam, and simultaneously analyzing the strengths and limitations of the Google Analytics application in these companies aim to propose ways to improvImplementing google analytics in marketing activity of simicart , LTD
e the operation of Google Analytics applications in e-commerce business for Vietnamese enterprises.In order to achieve the above goal, the topic has tINTRODUCTION1Define the significance of researchIn a modem market economy like ours in Vietnam today, competition among businesses is inevitable. And Implementing google analytics in marketing activity of simicart , LTD ues that businesses encounter when applying Google Analytics into business.Secondly, introduce Google Analytics application activities in some Vietnamese enterprises, then make evaluations about what those businesses have done successfully and their limited points.Thirdly, on the basis of the above Implementing google analytics in marketing activity of simicart , LTD assessments, find out the trends in the application of Google Analytics into e-commerce business in Vietnam and propose ways to improve this activityImplementing google analytics in marketing activity of simicart , LTD
for Vietnamese businesses.3Object and scope of the researchThe object of this thesis is the Google Analytics tool and the implementing status of this INTRODUCTION1Define the significance of researchIn a modem market economy like ours in Vietnam today, competition among businesses is inevitable. And Implementing google analytics in marketing activity of simicart , LTD f time, space and content as follows:In terms of time, the research topic of the research subjects is in the period from 2016 to May 2019. The proposals made by the topic applied in the period from now to the end of 2020.2In terms of space, due to limited research time, the study of Google Analytics Implementing google analytics in marketing activity of simicart , LTD tools and the status of applying this tool in e-commerce business is limited to an enterprise in Vietnam.In terms of content, the topic only studies (Implementing google analytics in marketing activity of simicart , LTD
ioogle Analytics on the web and applications of this tool at the level of operation in marketing of business in e-commcrcc field.4Research methodrhe tINTRODUCTION1Define the significance of researchIn a modem market economy like ours in Vietnam today, competition among businesses is inevitable. And Implementing google analytics in marketing activity of simicart , LTD rmation used is secondary information collected through document research and direct interviews with employees of the company5StructureIn addition to the introduction, conclusion, list of references, list of tables and lists of drawings, the topic has a layout divided into 3 chapters equivalent to 3 Implementing google analytics in marketing activity of simicart , LTD research tasks:Chapter 1: Google Analytics in e-commerce business overviewChapter 2: Actual GoobJc Analytics implementation of SimiCart Company.íoeríImplementing google analytics in marketing activity of simicart , LTD
droỉGâiDbgtaiA/ietytãraẽBd^tHTteglpxngeBid some3CHAPTER 1: GOOGLE ANALYTICS IN BUSINESS OVERVIEW.1.1.General overview of Google Analytics in digital mINTRODUCTION1Define the significance of researchIn a modem market economy like ours in Vietnam today, competition among businesses is inevitable. And INTRODUCTION1Define the significance of researchIn a modem market economy like ours in Vietnam today, competition among businesses is inevitable. AndGọi ngay
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