Social media strategy marketing advertising and public relations in the consumer revolution 2nd

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Nội dung chi tiết: Social media strategy marketing advertising and public relations in the consumer revolution 2nd

Social media strategy marketing advertising and public relations in the consumer revolution 2nd

SECOND EDITIONKEITH A. QUESENBERRYSOCIAL MEDIASTRATEGYMARKETING, ADVERTISING AND PUBLIC RELATIONSIN THE CONSUMER REVOLUTIONoOOSOCIAL MEDIASTRATEGYMARK

Social media strategy marketing advertising and public relations in the consumer revolution 2nd KETING, ADVERTISING,AND PUBLIC RELATIONS INTHE CONSUMER REVOLUTIONSECOND EDITIONKeith A. QuesenberryMessiah CollegeROWMAN & LITTLEFIELDLanham • Boulde

r • New York • LondonExecutive Editor: Elizabeth SwayzeAssociate Editor: Megan ManzanoSenior Marketing Manager: Kim LyonsInterior Designer: Andrea Rei Social media strategy marketing advertising and public relations in the consumer revolution 2nd

derCredits and acknowledgments tor material borrowed from other sources, and reproduced with permission, appear on the appropriate page within the tex

Social media strategy marketing advertising and public relations in the consumer revolution 2nd

t.Published by Howman Ẵ' I ittleheldAn imprint oi l he Rowman Ẳ' I irtlefield Publishing Croup, Inc.1501 Forbes Boulevard. Suite 200, Lanham. Maryland

SECOND EDITIONKEITH A. QUESENBERRYSOCIAL MEDIASTRATEGYMARKETING, ADVERTISING AND PUBLIC RELATIONSIN THE CONSUMER REVOLUTIONoOOSOCIAL MEDIASTRATEGYMARK

Social media strategy marketing advertising and public relations in the consumer revolution 2nd ion 2016.All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means, including information stora

ge and retrieval systems, without written permission from the publisher, except by a reviewer who may quote passages in a review.British Library Catal Social media strategy marketing advertising and public relations in the consumer revolution 2nd

oguing in Publication Information AvailableLibrary of Congress Cataloging-in-Publication DataNames: Quesenberry, Keith A.. 1971- author.Ĩ ide: Social

Social media strategy marketing advertising and public relations in the consumer revolution 2nd

media strategy' : marketing, advertising, and public relationsin the consumer revolution / Keith A. Quesenberry, Messiah College.Description: Second e

SECOND EDITIONKEITH A. QUESENBERRYSOCIAL MEDIASTRATEGYMARKETING, ADVERTISING AND PUBLIC RELATIONSIN THE CONSUMER REVOLUTIONoOOSOCIAL MEDIASTRATEGYMARK