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TH TRUE MILKs STP STRATEGY ANALYSIS TH TRUE MILKS MARKETING MIX STRATEGY

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Nội dung chi tiết: TH TRUE MILKs STP STRATEGY ANALYSIS TH TRUE MILKS MARKETING MIX STRATEGY

TH TRUE MILKs STP STRATEGY ANALYSIS TH TRUE MILKS MARKETING MIX STRATEGY

ffi I DIVERSITY OF FINANCE AND MARKETING*******TH* true MILKESSAYANALYSIS OF MARKETING STRATEGY OF TH TRUE MILK IN VIETNAM MARKETCLASS: CLC-20DMA10Ins

TH TRUE MILKs STP STRATEGY ANALYSIS TH TRUE MILKS MARKETING MIX STRATEGY structor: Master Đặng Huỳnh Phương1Nguyền Trần Như Quỳnh (Leader)2Phan Ngân Hà3Nguyền Thu Hiền4Nguyền Tâm Như5Trần Phi YếnHO CHI MINH CITY, Jl LY 2021

^■ĩ> 0•? 0SUMMARYI.INTRODUCTION ABOUT TRIE MILK ...................................................41.1.Overview of the dairy market.................. TH TRUE MILKs STP STRATEGY ANALYSIS TH TRUE MILKS MARKETING MIX STRATEGY

..............................41.2.Introduce TH True Milk......................................................61.2.1.Formation.......................

TH TRUE MILKs STP STRATEGY ANALYSIS TH TRUE MILKS MARKETING MIX STRATEGY

........................................61.2.2.Vision..................................................................61.2.3.Mission.................

ffi I DIVERSITY OF FINANCE AND MARKETING*******TH* true MILKESSAYANALYSIS OF MARKETING STRATEGY OF TH TRUE MILK IN VIETNAM MARKETCLASS: CLC-20DMA10Ins

TH TRUE MILKs STP STRATEGY ANALYSIS TH TRUE MILKS MARKETING MIX STRATEGY s.......................................................71.2.6.Organizational structure................................................8II.TH True Mil

k's marketing environment...........................................82.1.Internal marketing environment............................................... TH TRUE MILKs STP STRATEGY ANALYSIS TH TRUE MILKS MARKETING MIX STRATEGY

82.1.1.Finance.................................................................82.1.2.Human resources.................................................

TH TRUE MILKs STP STRATEGY ANALYSIS TH TRUE MILKS MARKETING MIX STRATEGY

........92.1J. Marketing...............................................................92.2.External marketing environment............................

ffi I DIVERSITY OF FINANCE AND MARKETING*******TH* true MILKESSAYANALYSIS OF MARKETING STRATEGY OF TH TRUE MILK IN VIETNAM MARKETCLASS: CLC-20DMA10Ins

TH TRUE MILKs STP STRATEGY ANALYSIS TH TRUE MILKS MARKETING MIX STRATEGY ..........................11III.TH TRUE MILK'S STP STRATEGY AN ALYSIS........................................133.1.Market Segment.....................

........................................133.1.1.Market segmentation by geographical location...........................133.1.2.Market segmentation bas TH TRUE MILKs STP STRATEGY ANALYSIS TH TRUE MILKS MARKETING MIX STRATEGY

ed on demographics..............................13

ffi I DIVERSITY OF FINANCE AND MARKETING*******TH* true MILKESSAYANALYSIS OF MARKETING STRATEGY OF TH TRUE MILK IN VIETNAM MARKETCLASS: CLC-20DMA10Ins

ffi I DIVERSITY OF FINANCE AND MARKETING*******TH* true MILKESSAYANALYSIS OF MARKETING STRATEGY OF TH TRUE MILK IN VIETNAM MARKETCLASS: CLC-20DMA10Ins

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