Impact of soft drinks promotion strategies on brand equity in vietnam

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Nội dung chi tiết: Impact of soft drinks promotion strategies on brand equity in vietnam

Impact of soft drinks promotion strategies on brand equity in vietnam

IMPACT OF SOFT DRINKS’ PROMOTIONSTRATEGIES ON BRAND EQUITY IN VIETNAMNGUYEN TUAN DATBulaean State UniversityCity of Malolos, Bulacan42156IMPACT OF SOF

Impact of soft drinks promotion strategies on brand equity in vietnam FT DRINKS’ PROMOTION STRATEGIES ON BRANDEỌITTY IN VIETNAMRepublic of the PhilippinesBl LACAN STATE I:.\T VERSIT YCit> of Malolos, BulacanNGUYEN TT'AN

DATDissertationDoctor of Philosophy in Business Administration20 J 5ỈAPPROVAL SHEETIt is partial fillfillment of the requirements for the degree of Do Impact of soft drinks promotion strategies on brand equity in vietnam

ctor of Philosophy in Business Administration. This dissertation entitled "IMPACT OF SOFT DRINKS’ PROMOTION STRATEGIES ON BRAND EQUITY IN VIETNAM " ha

Impact of soft drinks promotion strategies on brand equity in vietnam

d been prepared and submitted by Nguyen Tuan Dat who is hereby recommended lor oral examination.AdviserApproved in partial fulfillment of the requirem

IMPACT OF SOFT DRINKS’ PROMOTIONSTRATEGIES ON BRAND EQUITY IN VIETNAMNGUYEN TUAN DATBulaean State UniversityCity of Malolos, Bulacan42156IMPACT OF SOF

Impact of soft drinks promotion strategies on brand equity in vietnam tial fulfillment of the requirements for the degree of Doctor of Philosophy in Business Administration.VICTORIA p. VALENZUELA, D.P.A.Dean. Graduate Sc

hooliiACKNOWLEDGEMENTI would like to sincerely thank the students (University of Economics. Ho Chi Minh City. University of Finance and Marketing and Impact of soft drinks promotion strategies on brand equity in vietnam

University of Economics and Law) who have been support my research through conferences and group intcn icws.I hope that this study will be a source of

Impact of soft drinks promotion strategies on brand equity in vietnam

usefill reference for macroeconomic policy makers. Businesses, financial institutions in order to conduct strategic planning, customer and market pla

IMPACT OF SOFT DRINKS’ PROMOTIONSTRATEGIES ON BRAND EQUITY IN VIETNAMNGUYEN TUAN DATBulaean State UniversityCity of Malolos, Bulacan42156IMPACT OF SOF

Impact of soft drinks promotion strategies on brand equity in vietnam olicies and strategic planning for product development, price policy, customer relations policy of Businesses.Finally, 1 would like to thank my family

and my colleagues helped me and they have enabled me to complete this work.NGUYEN TUAN’ DATiiiABSTRACT Impact of soft drinks promotion strategies on brand equity in vietnam

IMPACT OF SOFT DRINKS’ PROMOTIONSTRATEGIES ON BRAND EQUITY IN VIETNAMNGUYEN TUAN DATBulaean State UniversityCity of Malolos, Bulacan42156IMPACT OF SOF