Johansson global marketing

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Johansson global marketing

5th Editionglobal ,.marketingForeign Entry, Local Marketing & Global ManagementJohny K. JohanssonGlobal MarketingGlobal MarketingForeign Entry, Local

Johansson global marketing Marketing,I'iiili Edition& Global ManagementJohny K. JohanssonGeorgetown I ititxTfifySB TillMcGraw-Hill IrwinBoston Burr Ridge. IL Dubuque. IA Madiso

n. Wl New York San Francisco St. Louis Bangkok Bogota Caracas Kuala Lumpur Lisbon London Madrid Mexico City Milan Montreal New Delhi Santiago Seoul Si Johansson global marketing

ngapore Sydney Taipei TorontoTỈX McGtaw-iIM?McGraw-Hill IrwinlãllllGLOBAL MARKETING:FOREIGN ENTRY LOCAL MARKETING AND GLOBAL MANAGEMENTPublished by Mc

Johansson global marketing

Graw-Hill Irwin. a business vmt of The McGraw-Hill Companies. Inc. 1221 Avenue of the Americas. New York, NY. 10020. Copyright Ủ 2CO9. 2000, 2001. 200

5th Editionglobal ,.marketingForeign Entry, Local Marketing & Global ManagementJohny K. JohanssonGlobal MarketingGlobal MarketingForeign Entry, Local

Johansson global marketing

ork or other electronic storage or transmission, orbroadcast for distance learning.Seme ancillanes including electtocuc and print components may not b Johansson global marketing

e available to customers outside the United StatesThis book ii printed on acid-free paper123456'890 QPD QPD c 9 8ISBN 978-0-07-338101-ỈMHID 0-G7-33810

Johansson global marketing

1-2Vtce president and editor-in-chief: Brent GordonPublisher: Pau1 PBitamManaging developmental editor: Laura Hunt SpaiiEditorial assistant: vta’ie Be

5th Editionglobal ,.marketingForeign Entry, Local Marketing & Global ManagementJohny K. JohanssonGlobal MarketingGlobal MarketingForeign Entry, Local