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Building business level strategies in automobile industry the case of huyndai vietnam

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Nội dung chi tiết: Building business level strategies in automobile industry the case of huyndai vietnam

Building business level strategies in automobile industry the case of huyndai vietnam

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESSNguyen Hai HaBUILDING BUSINESS - LEVEL STRATEGIES IN AUTOMOBILE INDUSTRY THE CASE OF HYUNDAI VIETN

Building business level strategies in automobile industry the case of huyndai vietnam NAMMajor: Business AdministrationCode: 603405MASTER OF BUSINESS ADMINISTRATION THESISSupervisor: 1. Dr. Ta Ngoc Cau2Edward McAlvanah, MBA6>A' HỌC OƯOC

GIA HA NOf TRUNG TÂM ĩ HÔNG TIN ÍHỰVỆNHanoi - 2010TABLE OF CONTENTSACKNOWLEDGEMENT...............................................................iABS Building business level strategies in automobile industry the case of huyndai vietnam

TRACT................................................................. iiTÓM TÁT...................................................................

Building business level strategies in automobile industry the case of huyndai vietnam

..iiiTABLE OF CONTENTS.............................................................VLIST OF FIGURES AND TABLES........................................

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESSNguyen Hai HaBUILDING BUSINESS - LEVEL STRATEGIES IN AUTOMOBILE INDUSTRY THE CASE OF HYUNDAI VIETN

Building business level strategies in automobile industry the case of huyndai vietnam ..................12Research Objective........................................................13Research scope........................................

....................24Research method...........................................................25Data sources........................................ Building business level strategies in automobile industry the case of huyndai vietnam

......................26Limitation................................................................27Expected finding..................................

Building business level strategies in automobile industry the case of huyndai vietnam

........................28The thesis structure......................................................3Chapter 1: Literature Review.....................

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESSNguyen Hai HaBUILDING BUSINESS - LEVEL STRATEGIES IN AUTOMOBILE INDUSTRY THE CASE OF HYUNDAI VIETN

Building business level strategies in automobile industry the case of huyndai vietnam ..................................41.1.2Business-level strategies...............................................41.1.3The importance of Business-level

strategies.............................51.2Business-Level Strategies Formulation....................................61.2.1Vision and Mission......... Building business level strategies in automobile industry the case of huyndai vietnam

.............................................61.2.2External analysis.......................................................61.2.2.1Macro Analysis:....

Building business level strategies in automobile industry the case of huyndai vietnam

...................................................71.2.2.2Micro Analysis: Five Forces Model....................................121.2.3Internal analys

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESSNguyen Hai HaBUILDING BUSINESS - LEVEL STRATEGIES IN AUTOMOBILE INDUSTRY THE CASE OF HYUNDAI VIETN

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESSNguyen Hai HaBUILDING BUSINESS - LEVEL STRATEGIES IN AUTOMOBILE INDUSTRY THE CASE OF HYUNDAI VIETN

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