Factors affecting customer loyalty to retailers the case of vinmart+ chain store in hanoi
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Factors affecting customer loyalty to retailers the case of vinmart+ chain store in hanoi
Factors affecting customer loyalty to retailers the case of vinmart+ chain store in hanoi
Lunghwa University of Science and Technology Department of Business Administration Thesis for a Master’s DegreeFactors Affecting Customer Loyalty to R Factors affecting customer loyalty to retailers the case of vinmart+ chain store in hanoi Retailers:The Case of Vinmart+ Chain Store in HanoiResearcher: Nguyen Thi Quynh MinhSupervisor 1: Dao TungSupervisor 2: Wen-Zhung Lin43405Lunghwa University of Science and Technology’ Approval Certificate of Master’s Degree Examination BoardThis is to certify that the Master's Degree Examination Boa Factors affecting customer loyalty to retailers the case of vinmart+ chain store in hanoi rd has approved the thesis Factors Affecting Customer Loyalty to Retailers: The Case of Vinmarl- Chain Store in Hanoi published by Ms. Nguyen Thi QuynFactors affecting customer loyalty to retailers the case of vinmart+ chain store in hanoi
li Minh in the Master Program of Graduate School of Department of Business AdministrationMaster's Degree Examination BoardBoard Members: Tsan. Chia-ChLunghwa University of Science and Technology Department of Business Administration Thesis for a Master’s DegreeFactors Affecting Customer Loyalty to R Factors affecting customer loyalty to retailers the case of vinmart+ chain store in hanoi ers: The Case of Vinmart+Chain Store in HanoiPages : 65University '• Lunghwa University of Science and TechnologyGraduate School • Department of Business AdministrationDate : November. 2018Degree • MasterResearcher * Nguyen Thi Quynh Minh Advisor : Dao Tung. Wen- Zhung LinKeywords: Customer Loyalty. Factors affecting customer loyalty to retailers the case of vinmart+ chain store in hanoi Chain Store. Vinmart+, Retailing.The study aims to assess factors affecting customer loyalty to convenience store. The study was conducted with the pFactors affecting customer loyalty to retailers the case of vinmart+ chain store in hanoi
articipation of Hanoi consumers to the Vinmart+ chain store that is a domestic convenience chain store newly involved in the retail market of Vietnam Lunghwa University of Science and Technology Department of Business Administration Thesis for a Master’s DegreeFactors Affecting Customer Loyalty to R Factors affecting customer loyalty to retailers the case of vinmart+ chain store in hanoi ffecting factors, the author has developed a model for assessing the impact of six independent variables (or affecting factors) including Variety of goods in Vinmart+. Quality of goods in Vinmart+. Service quality of front-office staff. Store image. Price evaluation, and Convenience of the store on Factors affecting customer loyalty to retailers the case of vinmart+ chain store in hanoi the dependent variable, called the customer loyalty. With the field research conducted on 223 customers, the results show that all of the six factorsFactors affecting customer loyalty to retailers the case of vinmart+ chain store in hanoi
studied have a statistically significant impact on the customer loyalty, of the six variables studied, four variables having great impacts on the custLunghwa University of Science and Technology Department of Business Administration Thesis for a Master’s DegreeFactors Affecting Customer Loyalty to R Factors affecting customer loyalty to retailers the case of vinmart+ chain store in hanoi less impacts. The impact is positive with 5 out of 6 variables studied except a variable of Variety of goods. This result is explained by the fact that given the convenience store model, if there are too many goods displayed, this will make the store too narrow and it will take customers a lot of ti Factors affecting customer loyalty to retailers the case of vinmart+ chain store in hanoi me to find out. compare goods of1competing brands. This will make customers time-consuming, i.e. reducing the convenience of shopping.The results of tFactors affecting customer loyalty to retailers the case of vinmart+ chain store in hanoi
he descriptive statistics analysis also show that the customers have made quite high appreciation on the research criteria in the model and the customLunghwa University of Science and Technology Department of Business Administration Thesis for a Master’s DegreeFactors Affecting Customer Loyalty to R Factors affecting customer loyalty to retailers the case of vinmart+ chain store in hanoi en able to improve the key factors of the convenience chain store to enhance the customer loyalty.2ACKNOWLEDGEMENTI sincerely thank and Doctor Tung Dao from International School. Vietnam National University Hanoi, Vietnam and Professor Wen-Zhung Lin from Lunghwa University, Taiwan, for theừ precious Factors affecting customer loyalty to retailers the case of vinmart+ chain store in hanoi guidance and helps during the writing of the thesis.My sincere thanks also go to participants to my survey at Vinmart+ chain store in Hanoi for theirFactors affecting customer loyalty to retailers the case of vinmart+ chain store in hanoi
valuable cooperation, without it the thesis could not be completed.Thank you!Lunghwa University of Science and Technology Department of Business Administration Thesis for a Master’s DegreeFactors Affecting Customer Loyalty to RLunghwa University of Science and Technology Department of Business Administration Thesis for a Master’s DegreeFactors Affecting Customer Loyalty to RGọi ngay
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