Marketing policy, planning communication
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Marketing policy, planning communication
Business Management Study Manualsbusiness gro/rthDiploma inBusiness ManagementMARKETING POLICY, PLANNING AND COMMUNICATIONThe Association of Business Marketing policy, planning communication Executives5th Floor, Cl Tower • st Georges Square • High street • New MaldenSurrey KT3 4TE • United KingdomTel: + 44(0)20 8329 2930 • Fax: + 44(0)20 8329 2945E-mail: info@abeuk.com • www.abeuk.com© Copyright, 2008The Association of Business Executives (ABE) and RRC Business TrainingAll rights reser Marketing policy, planning communication vedNo part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, electrostaticMarketing policy, planning communication
, mechanical, photocopied or otherwise, without the express permission in writing from The Association of Business Executives.Diploma in Business ManaBusiness Management Study Manualsbusiness gro/rthDiploma inBusiness ManagementMARKETING POLICY, PLANNING AND COMMUNICATIONThe Association of Business Marketing policy, planning communication ation of Business4Developing a Marketing Orientation9Strategic Implications of a Marketing Orientation11Coordination of Marketing with other Management Functions13Organisation for Marketing202Markets and the Marketing Environment29The Concept of the Marketing Environment30Macro Forces31Micro Forces3 Marketing policy, planning communication 5An Alternative View of the Marketing Environment38The Marketing Audit38Market Segmentation. Targeting and Positioning44The Marketing Mix563MarketingMarketing policy, planning communication
Strategies61Strategy and Planning62Business Management Study Manualsbusiness gro/rthDiploma inBusiness ManagementMARKETING POLICY, PLANNING AND COMMUNICATIONThe Association of Business Business Management Study Manualsbusiness gro/rthDiploma inBusiness ManagementMARKETING POLICY, PLANNING AND COMMUNICATIONThe Association of BusinessGọi ngay
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